Digital Marketing Lead — Multi-Channel Growth

UCD University Club; Dublin; On-site; EUR 35,000 - 55,000; Full time

Job summary

UCD Global Ltd. is seeking a Marketing Executive to drive digital initiatives across our commercial units, including summer accommodation, membership programmes, and corporate/events business.

This is a hands‑on role for someone who can move fluidly between strategy, execution, and reporting - from planning multi‑channel campaigns to producing the data that shapes our next move. You will play a key part in our dynamic university operations, managing social media, email marketing, SEO, and paid

Qualifications

• 3–5 years of experience in digital marketing, with success across multi‑channel campaigns.
• Proven proficiency in SEO, social media advertising, email marketing and content creation.
• Experience with analytics and reporting tools to measure campaign performance.

Responsibilities

• Develop and execute digital marketing strategies across social media, email, and paid advertising.
• Manage day‑to‑day digital channels including social media platforms and content creation.
• Conduct market research and ROI analysis to optimise campaigns and inform strategy.
• Produce data‑driven reports to support organisational decision‑making.
• Support GDPR compliance in collaboration with relevant teams.
• Assist with club membership activities, including onboarding support.
• Track and report on campaign performance with a focus on improvement.
• Stay current on digital marketing trends, tools, and regulatory developments.

Skills

Digital marketing

SEO

Social media advertising

Email marketing

Analytics

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

Job description

UCD Global Ltd. is seeking a Marketing Executive to drive digital initiatives across our commercial units, including summer accommodation, membership programmes, and corporate/events business.

This is a hands‑on role for someone who can move fluidly between strategy, execution, and reporting - from planning multi‑channel campaigns to producing the data that shapes our next move. You will play a key part in our dynamic university operations, managing social media, email marketing, SEO, and paid