Senior Marketing Manager

Alternatives; Carlow; Hybrid; EUR 80,000 - 100,000; Full time

Job summary

Alternatives seeks a Senior Marketing Manager to lead brand and commercial growth across Ireland. This hands-on role shapes strategy, leads execution, and elevates the brand’s presence in a scaling consumer business.

You will drive demand across digital, retail and ecommerce, lead integrated campaigns, and work with senior leadership to align marketing with commercial priorities in a fast-paced environment.

Qualifications

• 8+ years of marketing experience, ideally within a consumer-focused or high-growth business.
• Proven experience of growing a brand and building market traction.
• Strong commercial mindset with a focus on measurable outcomes.
• Broad experience across brand, digital, social media and integrated campaign delivery.
• A hands-on, creative and action-oriented approach.
• Strong stakeholder management and communication skills.
• Comfortable operating in a fast-paced, entrepreneurial environment.

Responsibilities

• Develop and deliver the marketing strategy in support of ambitious business growth plans.
• Strengthen brand awareness and positioning across consumer and trade audiences.
• Drive demand generation across digital, retail and eCommerce channels.
• Lead integrated campaigns across brand, content, social media, PR and product marketing.
• Grow social media reach and engagement, build an active brand community and support measurable sales growth.
• Work closely with senior leadership to align marketing activity with commercial priorities.
• Support the development of owned brands and product innovation initiatives.
• Introduce structure, pace and marketing best practice within a growing business.
• Monitor performance and use insights to continually improve marketing effectiveness and return on investment.

Skills

Brand growth

Marketing strategy

Digital marketing

Campaign delivery

Social media

Stakeholder management

Job description

Our client, a fast-growing and entrepreneurial consumer brand, is seeking a Senior Marketing Manager to lead its next phase of brand and commercial growth.

With strong foundations already in place, this is a hands-on role offering the opportunity to shape marketing strategy, lead execution and elevate the brand’s presence across Ireland. It will suit a commercially minded marketer who enjoys working in a scaling environment and is motivated by building brands, growing awareness and delivering measurable results.

The Role

• Develop and deliver the marketing strategy in support of ambitious business growth plans
• Strengthen brand awareness and positioning across consumer and trade audiences
• Drive demand generation across digital, retail and eCommerce channels
• Lead integrated campaigns across brand, content, social media, PR and product marketing
• Grow social media reach and engagement, build an active brand community and support measurable sales growth
• Work closely with senior leadership to align marketing activity with commercial priorities
• Support the development of owned brands and product innovation initiatives
• Introduce structure, pace and marketing best practice within a growing business
• Monitor performance and use insights to continually improve marketing effectiveness and return on investment

This is a highly visible role with the opportunity to make a tangible impact from day one.

The Ideal Candidate

• 8+ years’ marketing experience, ideally within a consumer-focused or high-growth business
• Proven experience of growing a brand and building market traction
• Strong commercial mindset with a focus on measurable outcomes
• Broad experience across brand, digital, social media and integrated campaign delivery
• A hands-on, creative and action-oriented approach
• Strong stakeholder management and communication skills
• Comfortable operating in a fast-paced, entrepreneurial environment

Why Join?

• Shape the marketing strategy of an ambitious and growing consumer brand
• Join a highly collaborative and entrepreneurial culture with real autonomy
• Take on a visible role with direct influence on business growth
• Benefit from a flexible hybrid working model
• Join the business at an exciting stage of expansion and brand development