Brand Manager

Force; Mullingar; On-site; EUR 42,000 - 56,000; Full time

Job summary

Force in Mullingar, Co. Westmeath, is seeking an enthusiastic Brand Manager to lead brand strategies across OTC and beauty brands within a growing marketing team.

You will help drive brand awareness, market growth and commercial performance across retail, pharmacy and key customer accounts. The successful candidate will support planning and execution of marketing plans, work with suppliers and internal teams, and coordinate campaigns across digital and traditional channels.

Qualifications

• Degree in Marketing, Business or a related discipline.
• Up to 3 years' experience in Brand Executive, Assistant Brand Manager or Brand Manager roles.
• Strong interest in brand development and consumer marketing with commercial focus.
• Excellent organisational and project management skills and communication abilities.

Responsibilities

• Support development and implementation of marketing plans for OTC and beauty brands.
• Build relationships with suppliers, customers and internal stakeholders.
• Assist trade marketing activities including POS materials and in-store activations.
• Collaborate with sales to tailor marketing initiatives for key accounts.
• Coordinate campaigns across digital, social, PR and experiential channels.
• Plan and execute product launches and seasonal campaigns.
• Work with agencies to deliver digital and traditional marketing.
• Monitor campaign performance and analyze market trends for growth opportunities.
• Collaborate with sales, finance and operations to ensure campaign success.
• Represent the business at industry events and trade shows as needed.

Skills

Brand development

Consumer marketing

Commercial growth

Communication skills

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Digital marketing platforms

Job description

Brand Manager

Department:Marketing

Location:Mullingar, Co. Westmeath

Role Overview

We are seeking an enthusiastic and commercially minded Brand Manager to join a growing marketing team. This is an excellent opportunity for an ambitious marketer looking to develop their career within the healthcare, OTC and beauty sectors.

The successful candidate will support the planning and execution of brand strategies across a portfolio of OTC and beauty brands, helping to drive brand awareness, market growth and commercial performance. Working closely with cross-functional teams, you will contribute to marketing initiatives across retail, pharmacy and key customer accounts.

Key Responsibilities

• Support the development and implementation of marketing plans for a portfolio of OTC and beauty brands, ensuring alignment with business objectives.
• Build and maintain strong relationships with suppliers, customers and internal stakeholders.
• Assist in the delivery of trade marketing activities, including point-of-sale materials, promotional campaigns and in-store activations.
• Partner with the sales team to develop tailored marketing initiatives for key pharmacy and retail accounts.
• Coordinate integrated marketing campaigns across digital, social media, PR and experiential channels.
• Support the planning and execution of new product launches, seasonal campaigns and promotional activities.
• Work with internal and external agencies to deliver effective digital and traditional marketing campaigns.
• Monitor campaign performance, analyse market trends and recommend opportunities for brand growth.
• Collaborate closely with sales, finance and operations teams to ensure successful campaign execution.
• Represent the business at relevant industry events, exhibitions and trade shows when required.

Experience & Qualifications

• Up to 3 years' experiencein a Brand Executive, Assistant Brand Manager, Brand Manager or similar marketing role, ideally within healthcare, pharmacy, beauty or FMCG.
• A degree in Marketing, Business or a related discipline.
• Strong interest in brand development, consumer marketing and commercial growth.
• Excellent organisational and project management skills with the ability to manage multiple priorities.
• Strong communication and presentation skills, both written and verbal.
• Commercially aware with an understanding of how marketing supports sales and business growth.
• Proficient in Microsoft Office, with experience using digital marketing platforms considered an advantage.
• A proactive, collaborative approach with a willingness to learn and develop within a fast-paced environment.