Senior Marketing Manager

Alternatives; Connacht; Hybrid; EUR 85,000 - 120,000; Full time

Job summary

Alternatives is partnering with a fast-growing consumer brand in Leinster to hire a Senior Marketing Manager who will lead strategy, execution and brand elevation across Ireland.

This hands-on role offers the opportunity to shape marketing, drive growth across digital, retail and ecommerce, and work closely with senior leadership to align activity with commercial priorities.

A commercially minded marketer with a track record in scaling brands will thrive in this hybrid, fast-paced environment.

Qualifications

• 8+ years’ marketing experience in consumer brands.
• Experience growing a brand and market traction.
• Strong commercial mindset with measurable outcomes.
• Broad experience across brand, digital, social media and campaigns.
• Hands-on, creative and action‑oriented.
• Strong stakeholder communication in fast-paced environments.

Responsibilities

• Develop and deliver the marketing strategy to support growth.
• Strengthen brand awareness and positioning.
• Drive demand generation across digital, retail and ecommerce.
• Lead integrated campaigns across brand, content, social media, PR and product marketing.
• Grow social reach and engagement, build brand community.
• Work with senior leadership to align marketing with commercial priorities.
• Support development of owned brands and product innovation.
• Introduce structure, pace and marketing best practices.
• Monitor performance and optimize ROI.

Skills

Marketing strategy

Brand development

Digital marketing

Campaign management

Social media

Stakeholder management

Job description

Senior Marketing Manager

High-Growth Consumer Brand | Hybrid | Leinster

Our client, a fast-growing and entrepreneurial consumer brand, is seeking a Senior Marketing Manager to lead its next phase of brand and commercial growth. With strong foundations already in place, this is a hands‑on role offering the opportunity to shape marketing strategy, lead execution and elevate the brand’s presence across Ireland. It will suit a commercially minded marketer who enjoys working in a scaling environment and is motivated by building brands, growing awareness and delivering measurable results.

The Role

• Develop and deliver the marketing strategy in support of ambitious business growth plans
• Strengthen brand awareness and positioning across consumer and trade audiences
• Drive demand generation across digital, retail and eCommerce channels
• Lead integrated campaigns across brand, content, social media, PR and product marketing
• Grow social media reach and engagement, build an active brand community and support measurable sales growth
• Work closely with senior leadership to align marketing activity with commercial priorities
• Support the development of owned brands and product innovation initiatives
• Introduce structure, pace and marketing best practice within a growing business
• Monitor performance and use insights to continually improve marketing effectiveness and return on investment

The Ideal Candidate

• 8+ years’ marketing experience, ideally within a consumer-focused or high-growth business
• Proven experience of growing a brand and building market traction
• Strong commercial mindset with a focus on measurable outcomes
• Broad experience across brand, digital, social media and integrated campaign delivery
• A hands‑on, creative and action‑oriented approach
• Strong stakeholder management and communication skills
• Comfortable operating in a fast‑paced, entrepreneurial environment

Why Join?

• Shape the marketing strategy of an ambitious and growing consumer brand
• Join a highly collaborative and entrepreneurial culture with real autonomy
• Take on a visible role with direct influence on business growth
• Benefit from a flexible hybrid working model
• Join the business at an exciting stage of expansion and brand development