Growth Marketing Lead — Brand & Demand (Hybrid)

Alternatives (Ireland); Connacht; Hybrid; EUR 85,000 - 120,000; Full time

Job summary

Alternatives is partnering with a fast-growing consumer brand in Leinster to hire a Senior Marketing Manager who will lead strategy, execution and brand elevation across Ireland.

This hands-on role offers the opportunity to shape marketing, drive growth across digital, retail and ecommerce, and work closely with senior leadership to align activity with commercial priorities.

A commercially minded marketer with a track record in scaling brands will thrive in this hybrid, fast-paced environment.

Qualifications

• 8+ years’ marketing experience in consumer brands.
• Experience growing a brand and market traction.
• Strong commercial mindset with measurable outcomes.
• Broad experience across brand, digital, social media and campaigns.
• Hands-on, creative and action‑oriented.
• Strong stakeholder communication in fast-paced environments.

Responsibilities

• Develop and deliver the marketing strategy to support growth.
• Strengthen brand awareness and positioning.
• Drive demand generation across digital, retail and ecommerce.
• Lead integrated campaigns across brand, content, social media, PR and product marketing.
• Grow social reach and engagement, build brand community.
• Work with senior leadership to align marketing with commercial priorities.
• Support development of owned brands and product innovation.
• Introduce structure, pace and marketing best practices.
• Monitor performance and optimize ROI.

Skills

Marketing strategy

Brand development

Digital marketing

Campaign management

Social media

Stakeholder management

Job description

Alternatives is partnering with a fast-growing consumer brand in Leinster to hire a Senior Marketing Manager who will lead strategy, execution and brand elevation across Ireland.

This hands-on role offers the opportunity to shape marketing, drive growth across digital, retail and ecommerce, and work closely with senior leadership to align activity with commercial priorities.

A commercially minded marketer with a track record in scaling brands will thrive in this hybrid, fast-paced environment.