MarTech Data & Personalization Analyst

Colgate-Palmolive; Dublin; Hybrid; EUR 58,000 - 62,000; Full time

Job summary

Colgate-Palmolive is seeking a MarTech Solutions Analyst in Dublin to connect regional marketing teams with global IT infrastructure. You will oversee end-to-end data flows and ensure data integrity across ingestion to activation.

The role requires 2+ years in CRM/marketing data operations and a solid foundation in SQL, REST APIs, and front-end basics. A hybrid work model is available in Ireland.

Qualifications

• Bachelor’s or Master’s degree in Business Information Systems, Computer Science, Data Analytics, Software Engineering, or related technical discipline.
• Proficient in SQL for data extraction, profiling, validation, and segmentation.
• Strong understanding of REST APIs, webhooks, JSON schemas, and event-driven data ingestion.
• Familiarity with HTML, CSS, JavaScript for tracking tags and templates.
• 2+ years of experience with CRM platforms, marketing automation systems, or data pipelines.
• Proven ability to translate technical requirements into business value in an Agile environment.

Responsibilities

• End-to-End Data Lifecycle Management: map, validate, and govern first-party data flows across digital properties with high data integrity.
• Marketing & CRM Collaboration: translate objectives into scalable technical specs, audience models, and automated journeys.
• Omni-Channel Personalization: implement data-driven personalization across web, app, email, and professional touchpoints.
• Regional Market Enablement: guide EMEA teams on centralized MarTech while adapting config to local regulations.
• Experience Safeguarding & QA: lead regression testing, data validation, and UAT across platform updates.
• Source-of-Truth Documentation: create runbooks, data diagrams, data dictionaries, SOPs, and training materials.
• Agile Execution: operate in Scrum/Kanban with Jira and Confluence.

Skills

SQL

REST APIs

CRM integration

Agile methods

Education

Bachelor’s or Master’s degree in Business Information Systems, Computer Science, Data Analytics, Software Engineering, or related technical discipline

Tools

Salesforce Marketing Cloud

Adobe Campaign

HubSpot

Snowflake

Google BigQuery

GA4

Segment

Tealium

Gigya / SAP Customer Data Cloud

Adobe Target

AEM

Job description

Colgate-Palmolive is seeking a MarTech Solutions Analyst in Dublin to connect regional marketing teams with global IT infrastructure. You will oversee end-to-end data flows and ensure data integrity across ingestion to activation.

The role requires 2+ years in CRM/marketing data operations and a solid foundation in SQL, REST APIs, and front-end basics. A hybrid work model is available in Ireland.