Senior Marketing Manager

Alternatives; Swords; Hybrid; EUR 70,000 - 90,000; Full time

Job summary

Alternatives, partnered with a global payments business, seeks a Senior Marketing Manager to lead marketing activity across Ireland from Dublin North with hybrid working.

You will shape and deliver the Irish marketing plan, combining brand building, retailer partner activity and demand generation to drive customer acquisition, engagement and revenue growth. Reporting to the European Marketing Director, you’ll join an international team and collaborate with product, sales, digital, and agencies.

Qualifications

• Requires solid experience in integrated marketing campaigns and data-driven optimization.
• Strong ability to develop and own a local marketing plan with cross-functional collaboration.
• Excellent presentation and stakeholder management skills.

Responsibilities

• Develop and execute the Irish marketing plan, aligned with local market needs and business priorities.
• Deliver integrated consumer campaigns across digital, retail and partner channels.
• Lead B2B demand generation campaigns across email, paid media, content, social, events and PR.
• Work with retail and distribution partners to develop promotional activity and present campaign performance.
• Partner with sales and product teams to support launches, new business acquisition and cross-selling.
• Develop customer engagement programmes that encourage repeat purchase and loyalty.
• Manage agencies, marketing budgets and campaign delivery.
• Measure performance, optimise activity and translate results into clear commercial recommendations.
• Maintain brand consistency and ensure marketing activity meets relevant regulatory requirements.

Skills

Commercial mindset

Campaign management

Stakeholder management

Data-driven marketing

Communication

Leadership

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Salesforce

Power BI

HubSpot

Job description

Senior Marketing Manager
Dublin North | Hybrid

Alternatives is delighted to be partnering with a global payments business to recruit a Senior Marketing Manager to lead marketing activity across Ireland.

This is a broad, commercially focused role spanning B2C and B2B marketing. You will shape and deliver the Irish marketing plan, combining brand building, retail partner activity and demand generation to drive customer acquisition, engagement and revenue growth.

Reporting to the European Marketing Director, you will join an international marketing team and work closely with product, sales, digital and external agency partners. This opportunity will suit an experienced marketer who enjoys taking ownership of a market while staying hands-on with campaign delivery.

The role

• Develop and execute the Irish marketing plan, aligned with local market needs and business priorities.
• Deliver integrated consumer campaigns across digital, retail and partner channels.
• Lead B2B demand generation campaigns across email, paid media, content, social, events and PR.
• Work with retail and distribution partners to develop promotional activity and present campaign performance.
• Partner with sales and product teams to support launches, new business acquisition and cross-selling.
• Develop customer engagement programmes that encourage repeat purchase and loyalty.
• Manage agencies, marketing budgets and campaign delivery.
• Measure performance, optimise activity and translate results into clear commercial recommendations.
• Maintain brand consistency and ensure marketing activity meets relevant regulatory requirements.

About you

• Strong commercial judgement and an understanding of customer acquisition and engagement.
• Experience delivering integrated campaigns and using data to improve performance.
• Excellent communication, presentation and stakeholder management skills.
• The confidence to lead the marketing agenda locally and collaborate across an international business.
• A proactive, curious approach and the ability to manage competing priorities.
• Experience using marketing and reporting platforms such as Google Analytics, Salesforce, Power BI or HubSpot.

The role is based in Dublin North with hybrid working, 2 days onsite, with occasional travel across Ireland and to the UK.