Marketing Manager

Cpl Group; Dublin; Hybrid; EUR 70,000 - 90,000; Full time

Job summary

Cpl Marketing Recruitment, on behalf of a leading Irish consumer brand, is seeking a Marketing Manager in Dublin (hybrid). You will develop marketing plans to drive brand awareness and commercial growth, leading a talented team and collaborating with senior stakeholders.

The role covers campaigns across digital, retail, PR, events, and content, plus product launches, budget management, analytics, and performance reporting. You will help shape a fast-growing brand with significant market presence.

Qualifications

• 7+ years of marketing experience, ideally in beauty, FMCG, retail, or lifestyle brands.
• Proven experience in brand marketing and campaign management.
• Previous people management experience.
• Strong commercial awareness and budget management skills.
• Excellent communication and stakeholder management abilities.
• Strong understanding of digital marketing, social media, and e-commerce.
• Comfortable working in a fast-paced, growth-focused environment.

Responsibilities

• Develop and implement brand and marketing strategies.
• Lead and mentor a high-performing marketing team.
• Manage integrated marketing campaigns across digital, retail, PR, events, and content.
• Partner with commercial, e-commerce, and product teams to deliver business objectives.
• Drive successful new product launches from concept through to market.
• Analyse market trends, customer insights, and competitor activity.
• Manage marketing budgets, forecasting, and performance reporting.
• Oversee social media and community engagement strategies.
• Ensure brand consistency across all customer touchpoints.
• Measure campaign effectiveness and provide recommendations for growth.

Skills

Brand management

Campaign management

Team leadership

Marketing strategy

Digital marketing

Budget management

Stakeholder management

Job description

Marketing Manager

Dublin, Hybrid

Cpl Marketing Recruitment is partnering with a leading Irish consumer industry to hire an experienced Marketing Manager. This is an exciting opportunity to join a fast-growing business with a strong brand presence, driving marketing strategy, brand growth, and high-impact campaigns across multiple product categories.

The Role

As Marketing Manager, you will lead the development and execution of marketing plans that drive brand awareness, customer engagement, and commercial growth. Working closely with senior stakeholders, you will oversee campaigns, product launches, digital marketing activities, and team development.

Key Responsibilities

• Develop and implement brand and marketing strategies.
• Lead and mentor a high-performing marketing team.
• Manage integrated marketing campaigns across digital, retail, PR, events, and content.
• Partner with commercial, e-commerce, and product teams to deliver business objectives.
• Drive successful new product launches from concept through to market.
• Analyse market trends, customer insights, and competitor activity.
• Manage marketing budgets, forecasting, and performance reporting.
• Oversee social media and community engagement strategies.
• Ensure brand consistency across all customer touchpoints.
• Measure campaign effectiveness and provide recommendations for growth.

About You

• 7+ years' marketing experience, ideally within beauty, FMCG, retail, or lifestyle brands.
• Proven experience in brand marketing and campaign management.
• Previous people management experience.
• Strong commercial awareness and budget management skills.
• Excellent communication and stakeholder management abilities.
• Strong understanding of digital marketing, social media, and e-commerce.
• Comfortable working in a fast-paced, growth-focused environment.