Marketing Performance Analytics Lead

2103 Bentley Systems International Limited; Ireland; Híbrido; EUR 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Bentley Impact Day

Recognition programs

Inclusion & wellbeing

Global impact

Descripción de la vacante

Bentley Systems International Limited is seeking a Marketing Performance Analyst in Dublin (Hybrid) to transform marketing data into actionable insights. The role develops dashboards, analyzes marketing effectiveness, and enhances reporting capabilities across Marketing, Sales Operations, and IT.

Collaboration with cross-functional teams and adoption of AI-assisted analytics will drive optimization of marketing investments and data governance.

Formación

• Bachelor’s degree in Data Science, Statistics, Mathematics, Business Analytics, Marketing Analytics, or related field, or equivalent practical experience or training.
• 3–5 years’ experience in marketing analytics, marketing operations, business intelligence, or related analytical role within a B2B SaaS environment.
• Experience with AI-assisted analytics tools and willingness to adopt emerging technologies to improve efficiency.
• Working knowledge of marketing automation platforms (e.g., Marketo) and CRM systems (preferably Salesforce). Experience with web analytics, digital advertising, campaign tracking, and UTM governance.
• Proven ability to build and maintain dashboards using BI tools such as Power BI.
• Strong understanding of B2B marketing funnel metrics, attribution, pipeline measurement, and performance reporting.
• Experience maintaining data quality, governance, taxonomies, hierarchies, and reporting frameworks, and validating and reconciling data across multiple systems.
• Strong SQL skills, including writing complex queries, joining and transforming data across multiple sources, validating datasets, and supporting reporting and business intelligence initiatives.
• Experience partnering with IT on integrations, reporting requirements, and data models.
• Strong analytical, problem-solving, and critical-thinking skills, with the ability to independently define business questions, analyze data, and deliver actionable recommendations.
• Excellent written and verbal communication skills, with the ability to present insights to technical and non-technical audiences.

Responsabilidades

• Design, build, and maintain dashboards measuring channel performance, campaign ROI, lead-to-opportunity conversion, and marketing-sourced pipeline.
• Define and document key metrics, dimensions, calculations, and refresh schedules to ensure reporting consistency across teams.
• Translate data into actionable recommendations and business insights for stakeholders.
• Continuously improve dashboard usability, accuracy, and reporting effectiveness.
• Monitor and evaluate performance across marketing channels using standardized measurement frameworks.
• Compare channel performance on a like-for-like basis to identify optimization opportunities.
• Support recurring performance reviews with channel owners and marketing leaders.
• Provide actionable recommendations to improve campaign effectiveness and marketing efficiency.
• Transform traditional reporting into insight-driven analysis that explains performance outcomes and recommends next actions.
• Leverage AI-assisted analytics tools to accelerate data preparation, analysis, and reporting processes.
• Establish repeatable analytical workflows that improve team efficiency and scalability.
• Develop forecasting models, trend analysis, and cohort analysis to support strategic planning.
• Evaluate existing reports and dashboards, retiring low-value reporting and redesigning assets around business decision-making needs.
• Promote analytical best practices and contribute to improving data literacy across the marketing organization.
• Work across the marketing technology ecosystem, including marketing automation, CRM, webinar, web analytics, advertising, and business intelligence platforms.
• Extract, integrate, validate, and analyze data from multiple systems and sources.
• Maintain data quality standards and governance processes, including field hygiene, campaign taxonomies, product hierarchies, regional hierarchies, and system mappings.
• Ensure reporting consistency as systems, processes, and business requirements evolve.
• Partner closely with IT teams to support integrations, reporting requirements, data models, and system enhancements.
• Automate recurring reporting processes and reduce reliance on manual spreadsheets and data preparation tasks.

Conocimientos

Marketing analytics

Power BI

SQL

Data governance

Marketo

Salesforce

Web analytics

Campaign tracking

Data storytelling

Communication

Educación

Bachelor’s degree in Data Science, Statistics, Mathematics, Business Analytics, Marketing Analytics, or related field

Equivalent practical experience or training

Herramientas

Power BI

Salesforce

Marketo

CRM systems

Web analytics tools

Descripción del empleo

Bentley Systems International Limited is seeking a Marketing Performance Analyst in Dublin (Hybrid) to transform marketing data into actionable insights. The role develops dashboards, analyzes marketing effectiveness, and enhances reporting capabilities across Marketing, Sales Operations, and IT.

Collaboration with cross-functional teams and adoption of AI-assisted analytics will drive optimization of marketing investments and data governance.