Hybrid Dublin: Marketing Performance Analyst & Insights

Bentley Systems; Dublin; Ibrido; EUR 60.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work

Impact Day

Recognition programs

Diversity & inclusion

Global impact

Descrizione del lavoro

Bentley Systems is seeking a Marketing Performance Analyst to transform marketing data into actionable insights in our Dublin hybrid office. You will develop dashboards, measure campaign performance, and drive data quality across marketing tech ecosystems.

This role partners with Marketing, Sales Operations, and IT to optimize investments, improve reporting, and elevate analytical maturity across the organization. A strong background in BI, SQL, and marketing platforms is required.

Competenze

• Bachelor’s degree in Data Science, Statistics, Mathematics, Marketing Analytics, or a related quantitative field, or equivalent practical experience.
• 3–5 years’ experience in marketing analytics, marketing operations, business intelligence, or a related analytical role within a B2B SaaS environment.
• Experience with AI-assisted analytics tools and a willingness to adopt emerging technologies to improve efficiency.
• Working knowledge of marketing automation platforms (e.g., Marketo) and CRM systems (preferably Salesforce).
• Experience with web analytics, digital advertising, campaign tracking, and UTM governance. Proven ability to build and maintain dashboards using BI tools such as Power BI.
• Strong SQL skills, including writing complex queries, joining and transforming data across multiple sources, validating datasets, and supporting reporting and business intelligence initiatives.
• Experience partnering with IT on integrations, reporting requirements, and data models.
• Strong analytical, problem-solving, and critical-thinking skills, with the ability to independently define business questions, analyze data, and deliver actionable recommendations.
• Excellent written and verbal communication skills, with the ability to present insights to technical and non-technical audiences.

Mansioni

• Design, build, and maintain dashboards measuring channel performance, campaign ROI, lead-to-opportunity conversion, and marketing-sourced pipeline.
• Define and document key metrics, dimensions, calculations, and refresh schedules to ensure reporting consistency across teams.
• Translate data into actionable recommendations and business insights for stakeholders.
• Continuously improve dashboard usability, accuracy, and reporting effectiveness.
• Monitor and evaluate performance across marketing channels using standardized measurement frameworks.
• Compare channel performance on a like-for-like basis to identify optimization opportunities.
• Support recurring performance reviews with channel owners and marketing leaders.
• Provide actionable recommendations to improve campaign effectiveness and marketing efficiency.
• Transform traditional reporting into insight-driven analysis that explains performance outcomes and recommends next actions.
• Leverage AI-assisted analytics tools to accelerate data preparation, analysis, and reporting processes.
• Establish repeatable analytical workflows that improve team efficiency and scalability.
• Develop forecasting models, trend analysis, and cohort analysis to support strategic planning.
• Evaluate existing reports and dashboards, retiring low-value reporting and redesigning assets around business decision-making needs.
• Promote analytical best practices and contribute to improving data literacy across the marketing organization.

Conoscenze

SQL

Power BI

Marketo

Salesforce

Web analytics

Formazione

Bachelor’s degree in Data Science or related field

Strumenti

Power BI

Marketo

Salesforce

Descrizione del lavoro

Bentley Systems is seeking a Marketing Performance Analyst to transform marketing data into actionable insights in our Dublin hybrid office. You will develop dashboards, measure campaign performance, and drive data quality across marketing tech ecosystems.

This role partners with Marketing, Sales Operations, and IT to optimize investments, improve reporting, and elevate analytical maturity across the organization. A strong background in BI, SQL, and marketing platforms is required.