Marketing Analytics & Insights Lead (Hybrid, Dublin)

Bentley Systems; Dublin; Ibrido; EUR 70.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Salary & benefits

Impact Day

Awards & recognition

Inclusion initiatives

Descrizione del lavoro

Bentley Systems is seeking a Marketing Performance Analyst to turn marketing data into actionable insights and drive business performance from Dublin. You will develop dashboards, measure campaign effectiveness, and partner with Marketing, Sales Operations, and IT to optimize investments.

Leveraging AI-assisted analytics, you’ll elevate reporting maturity, establish repeatable workflows, and support strategic planning across the marketing organization.

Competenze

• Bachelor's degree or equivalent in a quantitative field.
• 3-5 years in marketing analytics, operations, BI, or related role in B2B SaaS.
• Experience with AI-assisted analytics tools and emerging technologies.
• Proficiency with marketing automation platforms and CRM systems.
• Strong SQL skills and data modeling experience.

Mansioni

• Design, build, and maintain dashboards measuring channel performance, ROI, and pipeline.
• Define metrics, calculations, and refresh schedules for consistent reporting.
• Translate data into actionable recommendations for stakeholders.
• Improve dashboard usability, accuracy, and reporting effectiveness.
• Develop forecasting, trend, and cohort analyses to support planning.

Conoscenze

Marketing analytics

BI storytelling

SQL

Analytical thinking

Formazione

Bachelor's degree in Data Science, Statistics, Mathematics, Business Analytics, or related field

Strumenti

Power BI

Salesforce

Marketo

CRM analytics

Descrizione del lavoro

Bentley Systems is seeking a Marketing Performance Analyst to turn marketing data into actionable insights and drive business performance from Dublin. You will develop dashboards, measure campaign effectiveness, and partner with Marketing, Sales Operations, and IT to optimize investments.

Leveraging AI-assisted analytics, you’ll elevate reporting maturity, establish repeatable workflows, and support strategic planning across the marketing organization.