Hybrid Dublin: Marketing Analytics & Insights Specialist

Blyncsy; Dublin; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary and benefits

Bentley Impact Day

Job summary

Bentley Systems is seeking a Marketing Performance Analyst to transform marketing data into actionable insights, build dashboards, and support strategic decisions. The role collaborates with Marketing, Sales Operations, and IT to optimize investments and reporting across the marketing tech stack.

Ideal candidates bring 3–5 years in marketing analytics, strong SQL, and experience with Marketo and Salesforce, plus a background in BI (Power BI) and data governance.

Qualifications

• Bachelor’s degree in a quantitative field or equivalent experience.
• 3–5 years in marketing analytics, marketing operations, BI, or related role in a B2B SaaS environment.
• Experience with AI-assisted analytics tools and willingness to adopt emerging technologies.
• Working knowledge of marketing automation platforms (e.g., Marketo) and CRM systems (preferably Salesforce).
• Experience with web analytics, digital advertising, campaign tracking, and UTM governance. Proven ability to build dashboards with BI tools like Power BI.
• Strong understanding of B2B marketing funnel metrics, attribution, and pipeline reporting.
• Experience maintaining data quality, governance taxonomies, hierarchies, and reporting frameworks.

Responsibilities

• Design, build, and maintain dashboards measuring channel performance, campaign ROI, and marketing-sourced pipeline.
• Define metrics, dimensions, and refresh schedules for reporting consistency.
• Translate data into actionable recommendations for stakeholders.
• Improve dashboard usability, accuracy, and reporting effectiveness.
• Monitor performance across channels and identify optimization opportunities.
• Support recurring performance reviews with channel owners and marketing leaders.
• Transform reporting into insight-driven analyses and develop forecasting models.
• Establish repeatable analytical workflows to improve efficiency and scalability.

Skills

Communication skills

SQL

BI analytics

Data governance

Presentation skills

Education

Bachelor’s degree in Data Science, Statistics, Mathematics, Business Analytics, Marketing Analytics, or related field

Tools

Power BI

Marketo

Salesforce

Web analytics

AI-assisted analytics tools

Job description

Bentley Systems is seeking a Marketing Performance Analyst to transform marketing data into actionable insights, build dashboards, and support strategic decisions. The role collaborates with Marketing, Sales Operations, and IT to optimize investments and reporting across the marketing tech stack.

Ideal candidates bring 3–5 years in marketing analytics, strong SQL, and experience with Marketo and Salesforce, plus a background in BI (Power BI) and data governance.