MarTech Solutions Analyst

Colgate-Palmolive; Dublin; Hybrid; EUR 58,000 - 62,000; Full time

Job summary

Colgate-Palmolive is seeking a MarTech Solutions Analyst in Dublin to connect regional marketing teams with global IT infrastructure. You will oversee end-to-end data flows and ensure data integrity across ingestion to activation.

The role requires 2+ years in CRM/marketing data operations and a solid foundation in SQL, REST APIs, and front-end basics. A hybrid work model is available in Ireland.

Qualifications

• Bachelor’s or Master’s degree in Business Information Systems, Computer Science, Data Analytics, Software Engineering, or related technical discipline.
• Proficient in SQL for data extraction, profiling, validation, and segmentation.
• Strong understanding of REST APIs, webhooks, JSON schemas, and event-driven data ingestion.
• Familiarity with HTML, CSS, JavaScript for tracking tags and templates.
• 2+ years of experience with CRM platforms, marketing automation systems, or data pipelines.
• Proven ability to translate technical requirements into business value in an Agile environment.

Responsibilities

• End-to-End Data Lifecycle Management: map, validate, and govern first-party data flows across digital properties with high data integrity.
• Marketing & CRM Collaboration: translate objectives into scalable technical specs, audience models, and automated journeys.
• Omni-Channel Personalization: implement data-driven personalization across web, app, email, and professional touchpoints.
• Regional Market Enablement: guide EMEA teams on centralized MarTech while adapting config to local regulations.
• Experience Safeguarding & QA: lead regression testing, data validation, and UAT across platform updates.
• Source-of-Truth Documentation: create runbooks, data diagrams, data dictionaries, SOPs, and training materials.
• Agile Execution: operate in Scrum/Kanban with Jira and Confluence.

Skills

SQL

REST APIs

CRM integration

Agile methods

Education

Bachelor’s or Master’s degree in Business Information Systems, Computer Science, Data Analytics, Software Engineering, or related technical discipline

Tools

Salesforce Marketing Cloud

Adobe Campaign

HubSpot

Snowflake

Google BigQuery

GA4

Segment

Tealium

Gigya / SAP Customer Data Cloud

Adobe Target

AEM

Job description

No Relocation Assistance Offered

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Location:

Dublin, Ireland

Duration:

Permanent

Salary Range Per Annum: €58,000 - €61,500

At Colgate Palolibe, first-party (1P) data acquisition, marketing automation, and omni-channel personalization are essential drivers of business growth. As our MarTech Solutions Analyst , you will serve as the technical enablement partner connecting regional commercial marketing teams with our enterprise Global IT infrastructure.

You will oversee data flows end-to-end across consumer oral care and dental professional ecosystems—ensuring zero data loss, strict data integrity, and high-impact journey activation from ingestion to deployment.

Key Responsibilities

• End-to-End Data Lifecycle Management: Map, validate, and govern first-party customer data flows across digital properties, ensuring high data integrity and reliability between ingestion pipelines and activation layers.
• Marketing & CRM Collaboration: Translate strategic objectives from commercial brand and CRM leads into scalable technical specifications, audience segmentation models, and automated customer journeys.
• Omni-Channel Personalization: Partner with Global Digital Applications and platform squads to implement data-driven personalization logic across web, app, email, and dental professional clinic touchpoints.
• Regional Market Enablement: Guide local EMEA market teams on adopting centralized MarTech platforms while tailoring configurations to regional business requirements and local privacy regulations.
• Experience Safeguarding & Quality Assurance: Lead regression testing, data validation routines, and user acceptance testing (UAT) across platform updates to protect live user journeys and active campaigns.
• Source-of-Truth Documentation: Create and maintain runbooks, data flow diagrams, data dictionaries, and standard operating procedures (SOPs), delivering training to increase internal platform adoption.
• Agile Execution: Operate within an Agile delivery model (Scrum/Kanban), tracking dependencies and managing project deliverables effectively via Jira and Confluence.

Core Qualifications & Background

• Education: Bachelor’s or Master’s degree in Business Information Systems, Computer Science, Data Analytics, Software Engineering, or related technical discipline.
• Technical Proficiency:
• Proficient in SQL for data extraction, profiling, validation, and complex audience segmentation.
• Solid conceptual and practical grasp of REST APIs , webhooks, JSON schemas, and event-driven data ingestion.
• Familiarity with front-end web fundamentals ( HTML, CSS, JavaScript ) to support tracking tags and email/web templates.
• Domain Experience: 2+ years of experience working with CRM platforms, marketing automation systems, or customer data pipelines.
• Agile & Communication Skills: Proven track record translating technical requirements into business value for cross-functional stakeholders in an Agile project environment.

Preferred Qualifications & Tech Stack

Experience with any of the following is advantageous; full training will be provided on Colgate's specialized stack:

• Hands-on experience with enterprise marketing platforms: Salesforce Marketing Cloud (SFMC), Adobe Campaign, or HubSpot.
• Exposure to Customer Data Platforms (Salesforce Data Cloud / Data360, Segment, Tealium) or cloud data warehouses (Snowflake, Google BigQuery).
• Familiarity with Customer Identity & Access Management (CIAM) tools, such as Gigya (SAP Customer Data Cloud).
• Experience with personalization and content delivery tools (Adobe Target, AEM) and web analytics (GA4).
• Familiarity with privacy-centric data clean rooms (e.g., InfoSum, LiveRamp).

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form (https://docs.google.com/forms/d/e/1FAIpQLSdaxk_eF4utznQoVHlxmL9jVFJbOkM4Oe5CAdKOg-h9EPdLfg/viewform) should you require accommodation.

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