Growth Lead for Gaming Studios

Immutable; Dublin; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

USD $500 WFH allowance

USD $600 internet & phone stipend

USD $75 quarterly remote team events

US Medical and 401K Insurance support

Novated Leasing for Australia

ESOP stock options

Flexible hybrid/remote working model

Health & wellbeing allowance

EAP counselling 24/7 access

Job summary

Immutable is looking for a Customer Growth Lead to own performance marketing end-to-end for a portfolio of game studios. You will plan, launch, and optimise paid campaigns, set up ad networks, and build lifecycle programs to retain players.

You will manage budgets, track performance, and develop scalable growth playbooks across studios. The role emphasizes autonomy, data-driven decisions, and collaboration with leadership.

Qualifications

• Hands-on performance and paid marketing experience.
• Experience setting up and optimising ad networks or user acquisition.
• End-to-end growth craft across paid, lifecycle, email and launch.
• Comfort owning a budget and making data-led allocation and optimisation calls.
• Lifecycle and retention marketing experience across email and CRM.
• Fluency with martech tooling and onboarding customers onto growth products.
• High autonomy and ownership: you run your patch and drive outcomes.
• Strong communication and influence in cross-functional teams.
• Comfort using AI daily to move faster on copy, creative, reporting and optimisation.

Responsibilities

• Plan, launch and optimise paid acquisition campaigns for game studios.
• Set up and tune ad networks and user acquisition channels end-to-end.
• Design and run launch growth plans for studio partners.
• Own email, CRM and lifecycle programs that retain and re-engage players.
• Onboard studios onto Immutable's Audience growth products.
• Own a budget, track performance, and reallocate spend based on data.
• Build repeatable growth playbooks that scale across multiple studios.

Skills

Paid marketing

Campaign management

Ad networks

Lifecycle marketing

Email & CRM

Martech tools

Data-driven decisions

Autonomy

Communication & influence

Tools

Google Ads

Facebook/Meta Ads

Mixpanel/Amplitude

Job description

Immutable is looking for a Customer Growth Lead to own performance marketing end-to-end for a portfolio of game studios. You will plan, launch, and optimise paid campaigns, set up ad networks, and build lifecycle programs to retain players.

You will manage budgets, track performance, and develop scalable growth playbooks across studios. The role emphasizes autonomy, data-driven decisions, and collaboration with leadership.