Brand Manager, Gaming — Remote Campaigns & Growth

VOID Interactive; Ireland; On-site; EUR 70,000 - 110,000; Full time

Job summary

VOID Interactive, the remote-friendly studio behind Ready or Not, seeks an experienced Brand Manager to shape positioning across announcements, content updates, DLCs and platform launches. You will lead brand strategy, collaborate with development, publishing, creative and community teams, and own campaigns from brief to measurable commercial outcomes.

You will report to the Marketing and Publishing Director and work with a global team to ensure consistent identity and effective go-to-market

Qualifications

• 6+ years of experience in brand management, product marketing or publishing within games.
• Games industry experience essential, ideally on premium PC or console titles.
• A portfolio of campaigns with clear strategy, beats, execution and results.
• Confidence working with data and linking brand activity to commercial outcomes.
• Experience working with development teams, leadership, platform partners, agencies and media.
• Ability to manage several titles and major campaign moments simultaneously.
• Regular overlap with EU and NA working hours to collaborate with a global team.

Responsibilities

• Positioning and brand strategy: build title-level positioning, messaging frameworks and brand guidelines for VOID and its label.
• Campaigns and go-to-market: plan and run campaign beats end to end, write briefs, guide creative & community teams.
• Commercial outcomes: tie campaigns to targets like wish lists, conversion, reactivation or platform acquisition.
• Partners and orchestration: align development, publishing, creative, community, and external partners; manage platform negotiations and co-marketing.

Skills

Brand management

Product marketing

Data-driven

Cross-functional leadership

Campaign planning

Stakeholder management

Global collaboration

Job description

VOID Interactive, the remote-friendly studio behind Ready or Not, seeks an experienced Brand Manager to shape positioning across announcements, content updates, DLCs and platform launches. You will lead brand strategy, collaborate with development, publishing, creative and community teams, and own campaigns from brief to measurable commercial outcomes.

You will report to the Marketing and Publishing Director and work with a global team to ensure consistent identity and effective go-to-market