Customer Growth Lead

Immutable; Dublin; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

USD $500 WFH allowance

USD $600 internet & phone stipend

USD $75 quarterly remote team events

US Medical and 401K Insurance support

Novated Leasing for Australia

ESOP stock options

Flexible hybrid/remote working model

Health & wellbeing allowance

EAP counselling 24/7 access

Job summary

Immutable is looking for a Customer Growth Lead to own performance marketing end-to-end for a portfolio of game studios. You will plan, launch, and optimise paid campaigns, set up ad networks, and build lifecycle programs to retain players.

You will manage budgets, track performance, and develop scalable growth playbooks across studios. The role emphasizes autonomy, data-driven decisions, and collaboration with leadership.

Qualifications

• Hands-on performance and paid marketing experience.
• Experience setting up and optimising ad networks or user acquisition.
• End-to-end growth craft across paid, lifecycle, email and launch.
• Comfort owning a budget and making data-led allocation and optimisation calls.
• Lifecycle and retention marketing experience across email and CRM.
• Fluency with martech tooling and onboarding customers onto growth products.
• High autonomy and ownership: you run your patch and drive outcomes.
• Strong communication and influence in cross-functional teams.
• Comfort using AI daily to move faster on copy, creative, reporting and optimisation.

Responsibilities

• Plan, launch and optimise paid acquisition campaigns for game studios.
• Set up and tune ad networks and user acquisition channels end-to-end.
• Design and run launch growth plans for studio partners.
• Own email, CRM and lifecycle programs that retain and re-engage players.
• Onboard studios onto Immutable's Audience growth products.
• Own a budget, track performance, and reallocate spend based on data.
• Build repeatable growth playbooks that scale across multiple studios.

Skills

Paid marketing

Campaign management

Ad networks

Lifecycle marketing

Email & CRM

Martech tools

Data-driven decisions

Autonomy

Communication & influence

Tools

Google Ads

Facebook/Meta Ads

Mixpanel/Amplitude

Job description

About Us

Immutable is the world’s fastest-growing game platform, built to power the next generation of games. We aim to drive the next evolution of gaming, combining performance, digital ownership and cutting-edge technology to help games grow and succeed. At the intersection of AI-driven analytics, high-performance growth tools, and seamless digital ownership, our technology helps studios attract, engage, and scale player communities.

Founded in 2018, Immutable is one of Australia’s fastest companies to reach unicorn status, raising more than AUD $400M+ with a valuation of AUD $3.5B. Today, more than 700 games are building on Immutable, and industry leaders like Ubisoft have chosen us as their partner for the future of gaming.

Over 6 million players use Immutable Passport, our unified identity enabling frictionless cross-game experiences, and our Immutable Audience platform has become the fastest-growing SaaS product line in our history. We’re scaling rapidly, backed by a global team of creators, engineers, and gamers united by one mission: to build the most valuable growth layer in gaming and redefine how games launch, scale, and succeed.

About The Role

Immutable is on a mission to help more games launch, grow and monetise successfully, and our Customer Growth team is central to that. We have built a modern martech stack for game studios, and now we need genuine, hands‑on growth expertise to run it. We are looking for a Customer Growth Lead to own performance marketing end‑to‑end for a portfolio of game studios, running paid campaigns, setting up and optimising ad networks, and building the lifecycle programs that keep players coming back. This is a high‑ownership, high‑autonomy role with a direct line to leadership. You will operate independently in your region, shape how studios grow on Immutable, and help build a growth engine that scales across the business. Gaming experience is ideal, but if you have run real growth in adtech, e‑commerce or retail, your craft will transfer. We are hiring an operator who does the work, not an advisor.

You’ll Be Empowered To

• Plan, launch and optimise paid acquisition campaigns for game studios.
• Set up and tune ad networks and user acquisition channels end‑to‑end.
• Design and run launch growth plans for studio partners.
• Own email, CRM and lifecycle programs that retain and re‑engage players.
• Onboard studios onto Immutable's Audience growth products.
• Own a budget, track performance, and reallocate spend based on data.
• Build repeatable growth playbooks that scale across multiple studios.

We’d Love You To Bring

• Hands‑on performance and paid marketing experience: you have personally run and optimised campaigns and owned the numbers.
• Practical experience setting up and optimising ad networks or user acquisition.
• End‑to‑end growth craft across paid, lifecycle, email and launch.
• Comfort owning a budget and making data‑led allocation and optimisation calls.
• Lifecycle and retention marketing experience across email and CRM.
• Fluency with martech tooling and onboarding customers onto growth products.
• High autonomy and ownership: you run your patch and drive your own outcomes.
• Strong communication and influence: you can build trust and represent Immutable credibly.
• Comfort using AI daily to move faster on copy, creative, reporting and optimisation.

Bonus Points For

• Gaming industry or games UA background.
• Experience across adtech, e‑commerce or retail growth at pace.

We are proud of the benefits that we offer for all of our employees globally.

Here is a snapshot

Attracting the best global talent

We commit to paying globally competitive base salaries and contributions to a long‑term fund

Sharing our products' success through Employee Stock Options ESOP

Our flexible working model blends the best of both worlds: Sydney‑based employees enjoy hybrid 3 days a week in our vibrant head office, while remote team members can work from home or utilise access to global office hubs via a WeWork All‑Access pass

Lunch is ordered fresh every day in our friendly office in Sydney CBD

Quarterly End of Cycle Celebration Awards and Dinner

USD $500 WFH allowance to set up your home office

USD $600 per annum to put toward your internet and phone usage.

USD $75 per quarter for remote employees to celebrate with local team members

We also support our US Employees with Medical and 401K Insurance

Our Australian Employees can avail of Novated Leasing, save money by paying for your car using pre & post‑tax dollars

Levelling up your growth

We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development

Enjoy access to free online courses via Udemy

Helping you thrive

Enjoy USD $800 per year to put toward your health and wellbeing

Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service

Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe

Leave when you need it the most:

New parents receive 12 weeks of paid leave in our gender‑neutral offer. The birthing parent also gets an additional 6 weeks of leave for rest and recovery leading up to and after birth. We also offer Miscarriage Leave and extra leave for IVF treatments

Enjoy 2 additional paid annual leave days at the end of the year

Birthday you get a paid day off

Additional Information:

Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone's perspectives and experiences as this has been a significant driver of our success so far.

We are a 2026 Circle Back Initiative Employer. This means a human reviews every application and we commit to responding to every applicant.

Join us in shaping the future of gaming!