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Sr. Officer: bima+ Core Campaign Specialist
Job summary
A telecommunications company in Indonesia is seeking a Sr. Officer: bima Core Campaign Specialist to drive revenue growth for the bima App. The ideal candidate will focus on optimizing digital monetization, improving purchase funnels, and collaborating with product, commercial, data, and tech teams to enhance the user experience. Strong analytical skills, experience in marketing technology, and the ability to execute marketing campaigns are essential for this role.
Qualifications
- Experience in digital monetization and purchase funnels.
- Strong analytical skills for performance evaluation.
- Ability to collaborate with multiple teams for revenue growth.
Responsibilities
- Drive revenue growth for the bima App through optimization.
- Evaluate marketing campaigns and identify new opportunities.
- Enhance conversion performance and improve purchasing experience.
Skills
Location: ID
Employment Status: Permanent
Department: Group Digital Growth
Description:
The Growth Specialist (Revenue - Bima) is responsible for driving revenue growth for the bima App by optimizing digital monetization, improving purchase funnels, and increasing ARPU and MPU. The role focuses on identifying new revenue opportunities, enhancing conversion performance, and ensuring a smooth digital buying experience through close collaboration with product, commercial, data, and tech teams.
- Campaign Planning and Execution
- Marketing Campaign Evaluation
- Collaboration and Stakeholder Engagement
- A/B Testing and Experimentation
- Collaborating
- Continuous Improvement
- Business Awareness
- Planning and Organizing
- Quality Orientation
- Analysis
- Applied Learning
- Building Customer Loyalty
- Marketing Technology and Automation
- Data Analytics and Revenue Insights
- Marketing Campaign and Performance Analysis
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.