Strategic Category Lead, Indonesia Retail Growth

Confidential Company; Jakarta Pusat; On-site; IDR 360,000,000 - 600,000,000; Full time

Job summary

Confidential Company seeks an experienced Senior Category Manager to lead category strategy and growth across Indonesia's offline retail landscape. You will shape category direction, drive channel-specific growth, and collaborate with cross-functional teams to translate market insights into aggressive business initiatives.

This strategic leadership role requires strong commercial acumen, analytical capability, and a track record of delivering measurable improvement in FMCG or consumer goods

Qualifications

• Bachelor's degree required.
• 5+ years of relevant experience in Category Management, Trade Marketing, Commercial Strategy, or Sales Strategy within FMCG, Beauty, or Personal Care.
• Strong understanding of Indonesia's offline retail landscape, particularly General Trade and Modern Trade channels.
• Proven experience developing category strategies and driving commercial growth initiatives.
• Strong commercial acumen with the ability to connect market insights with business performance.
• Excellent Excel and PowerPoint proficiency.
• Strong stakeholder management, communication, and presentation skills.
• Professional English communication skills.
• Ability to work effectively in a fast-paced and dynamic business environment.

Responsibilities

• Develop and implement category growth strategies aligned with overall business objectives.
• Identify market opportunities, category gaps, and potential areas for business expansion.
• Establish category priorities, growth plans, and long‑term strategic roadmaps.
• Drive strategic initiatives to improve category performance and market competitiveness.
• Develop channel-specific strategies to maximize category growth across General Trade, Modern Trade, and independent retail channels.
• Collaborate with Sales and Key Account teams to develop customer business plans and growth initiatives.
• Provide strategic recommendations on product assortment, pricing, promotions, and retail visibility.
• Build strong relationships with internal stakeholders and key external business partners.
• Analyze market trends, consumer behavior, shopper insights, and competitive activities to identify business opportunities.
• Monitor key commercial indicators, including sales performance, market share, distribution, and category productivity.
• Utilize market research platforms and internal business data to develop actionable recommendations.
• Present category performance reviews and strategic business recommendations to senior management.
• Drive product portfolio prioritization and assortment strategies across different retail channels.
• Work closely with Pricing, Trade Marketing, Brand, and Sales teams to optimize promotional strategies and commercial effectiveness.
• Support new product launches through strategic channel planning and business readiness.
• Identify opportunities to improve product performance, profitability, and category penetration.

Skills

Category Management

Trade Marketing

Commercial Strategy

Sales Strategy

Market analysis

Stakeholder Management

English communication

Education

Bachelor's degree

Tools

Excel

PowerPoint

Job description

Confidential Company seeks an experienced Senior Category Manager to lead category strategy and growth across Indonesia's offline retail landscape. You will shape category direction, drive channel-specific growth, and collaborate with cross-functional teams to translate market insights into aggressive business initiatives.

This strategic leadership role requires strong commercial acumen, analytical capability, and a track record of delivering measurable improvement in FMCG or consumer goods