Senior Brand Manager - FMCG

Stedi Talent Solution; Jakarta Pusat; On-site; IDR 600,000,000 - 1,000,000,000; Full time

Job summary

Stedi Talent Solution is seeking a talented Senior Brand Manager to lead growth for a top FMCG client in Indonesia. You will drive brand strategy, lead end-to-end product development, and translate consumer insights into impactful campaigns.

Collaborating with Sales, Marketing, R&D, and cross-functional teams, you will manage brand budgets, monitor KPIs, and continuously optimize initiatives to strengthen brand equity, engagement and market leadership.

Qualifications

• 7+ years of experience in brand management within FMCG.
• Proven track record of growing FMCG brands.
• Strong understanding of consumer behavior and market trends.
• Excellent project management and cross-functional leadership.
• Creative thinker with a passion for innovative campaigns.
• Strong analytical skills and ability to use data to drive decisions.

Responsibilities

• Develop and execute brand strategies aligned with business objectives, driving growth and market leadership.
• Lead end-to-end product development and launches from consumer insights to commercialization.
• Analyze market trends, competitor activities and consumer behavior to identify growth opportunities.
• Plan and execute campaigns, activations, and partnerships to strengthen brand equity and sales.
• Collaborate with Sales, Marketing, R&D and other teams to ensure consistent brand positioning.
• Manage brand budgets and KPIs, continuously optimize strategies based on industry trends.

Skills

Brand management

Leadership

Campaign strategy

Market trends

Cross-functional teamwork

Data-driven decisions

Job description

We are seeking a talented and experienced Senior Brand Manager to work with one of our top clients in the FMCG industry in Indonesia. As a Senior Brand Manager, you will play a crucial role in driving the growth and success of our client's brand by using your commercial acumen and creative thinking.

Key Responsibilities:

• Develop and execute brand strategies aligned with business objectives, driving sustainable brand growth and market leadership.
• Lead end-to-end product development and launches, from consumer insights and concept creation to commercialization and performance tracking.
• Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities and translate insights into impactful marketing strategies.
• Plan and execute innovative, insight-driven campaigns, activations, and partnerships that strengthen brand equity, engagement, and sales.
• Collaborate closely with Sales, Marketing, R&D/Product Development, and other cross-functional teams to ensure consistent brand positioning and successful execution.
• Manage brand budgets, monitor key performance metrics, and continuously optimize strategies by leveraging industry trends and best practices.

Requirements:

• Minimum of 7 years of experience in brand management within the FMCG industry
• Proven track record of successfully managing and growing FMCG brands
• Strong understanding of consumer behavior and market trends
• Excellent project management skills and ability to lead cross-functional teams
• Creative thinker with a passion for developing innovative and impactful campaigns
• Strong analytical skills and ability to use data to drive decisions

If you are a commercially driven and highly creative brand leader with a passion for driving growth and creating memorable campaigns, we would like to hear from you! to join our client'steam and make a significant impact in the FMCG industry