Senior Category (Makeup/Skincare/Personal Care)

MY GOLD INTI; Jakarta Utara; Sur place; IDR 279 000 000 - 502 200 000; Plein temps

Résumé du poste

MY GOLD INTI is seeking a Senior Category Manager to lead integrated category growth strategies across offline channels in Indonesia. You will define category vision, drive channel segmentation, and collaborate with Sales, Trade Marketing, and Supply Chain to execute roadmaps and maximize profits.

Ideal candidates bring 5+ years in Category Management, Trade Marketing or related fields within FMCG/Beauty, strong English communication, and deep knowledge of GT/MT/MTI landscapes.

Qualifications

• Bachelor’s degree required in Marketing, Business, Economics or related field.
• Strong professional communication skills in English.
• Strong understanding of Indonesia’s offline retail landscape (GT, MT, MTI).
• Proven track record in developing category growth strategies and influencing commercial decisions.
• Strong commercial acumen with ability to balance strategic thinking and business impact.
• Excellent stakeholder management and cross-functional collaboration skills.
• Highly analytical with ability to translate data into actionable recommendations.
• Experience using Nielsen, Kantar, and advanced Excel/PowerPoint.

Responsabilités

• Develop and lead integrated category growth strategies across all offline channels.
• Define category vision, channel roles, shopper missions, and growth opportunities by trade format.
• Build and execute annual category roadmaps aligned with growth objectives and brand priorities.
• Identify white space opportunities and recommend strategic initiatives to accelerate performance.
• Partner with Sales and Key Account teams to integrate strategies into Joint Business Plans.
• Drive customer and channel segmentation strategies to maximize growth opportunities.
• Influence assortment, shelving, pricing, and promotions to improve performance.
• Lead strategic discussions with key retail partners and internal stakeholders.
• Monitor category performance metrics and translate data into commercial recommendations.

Connaissances

Communication skills

Leadership

Analytical thinking

Presentations

Formation

Bachelor’s degree in Marketing, Business, Economics, or related field

Outils

Excel

PowerPoint

Description du poste

Senior Category (Makeup/Skincare/Personal Care)

• Develop and lead integrated category growth strategies across all offline channels
• Define category vision, channel roles, shopper missions, and growth opportunities by trade format
• Build and execute annual category roadmaps aligned with company growth objectives and brand priorities
• Identify white space opportunities and recommend strategic initiatives to accelerate category performance

Deskripsi Pekerjaan

Category Strategy & Business Planning

• Develop and lead integrated category growth strategies across all offline channels
• Define category vision, channel roles, shopper missions, and growth opportunities by trade format
• Build and execute annual category roadmaps aligned with company growth objectives and brand priorities
• Identify white space opportunities and recommend strategic initiatives to accelerate category performance

Channel & Customer Strategy

• Partner closely with Sales and Key Account teams to integrate category strategies into Joint Business Plans (JBPs)
• Drive customer and channel segmentation strategies to maximize growth opportunities
• Influence assortment, shelving, pricing, and promotional strategies to improve category performance and shopper conversion
• Lead strategic discussions with key retail partners and internal stakeholders

Insights & Commercial Performance

• Utilize Nielsen, Kantar, internal sales data, and market intelligence to identify actionable business opportunities
• Monitor category performance metrics including market share, sell-out, distribution, and channel productivity
• Translate complex data into clear commercial recommendations and strategic actions for senior management

Portfolio & Promotion Management

• Recommend SKU prioritization and channel-specific assortment strategies
• Collaborate with Pricing and Trade Marketing teams to optimize promotional effectiveness and profitability
• Support innovation launches by ensuring strong offline channel readiness and execution excellence

Cross-functional Leadership

• Act as the voice of category, shopper, and channel within strategic business discussions
• Collaborate effectively with Brand, Sales, Trade Marketing, Supply Chain, Finance, and Data Analytics teams
• Influence stakeholders through strong business storytelling, strategic thinking, and commercial recommendations

Requirements

• Bachelor’s degree in Marketing, Business, Economics, or any related field
• Minimum 5 years of experience in Category Management, Trade Marketing, Commercial Strategy, or Sales Strategy within FMCG or Beauty/Personal Care industry
• Strong professional communication skills in English
• Strong understanding of Indonesia’s offline retail landscape, including GT, MT, and MTI
• Proven track record in developing category growth strategies and influencing commercial decisions
• Strong commercial acumen with the ability to balance strategic thinking and business impact
• Excellent stakeholder management and cross-functional collaboration skills
• Highly analytical with the ability to translate data into actionable business recommendations
• Experience using Nielsen, Kantar, and advanced Excel/PowerPoint
• Strong presentation, communication, and leadership capabilities