Senior Beauty Category Lead - Growth & Strategy

MY GOLD INTI; Jakarta Utara; On-site; IDR 279,000,000 - 502,200,000; Full time

Job summary

MY GOLD INTI is seeking a Senior Category Manager to lead integrated category growth strategies across offline channels in Indonesia. You will define category vision, drive channel segmentation, and collaborate with Sales, Trade Marketing, and Supply Chain to execute roadmaps and maximize profits.

Ideal candidates bring 5+ years in Category Management, Trade Marketing or related fields within FMCG/Beauty, strong English communication, and deep knowledge of GT/MT/MTI landscapes.

Qualifications

• Bachelor’s degree required in Marketing, Business, Economics or related field.
• Strong professional communication skills in English.
• Strong understanding of Indonesia’s offline retail landscape (GT, MT, MTI).
• Proven track record in developing category growth strategies and influencing commercial decisions.
• Strong commercial acumen with ability to balance strategic thinking and business impact.
• Excellent stakeholder management and cross-functional collaboration skills.
• Highly analytical with ability to translate data into actionable recommendations.
• Experience using Nielsen, Kantar, and advanced Excel/PowerPoint.

Responsibilities

• Develop and lead integrated category growth strategies across all offline channels.
• Define category vision, channel roles, shopper missions, and growth opportunities by trade format.
• Build and execute annual category roadmaps aligned with growth objectives and brand priorities.
• Identify white space opportunities and recommend strategic initiatives to accelerate performance.
• Partner with Sales and Key Account teams to integrate strategies into Joint Business Plans.
• Drive customer and channel segmentation strategies to maximize growth opportunities.
• Influence assortment, shelving, pricing, and promotions to improve performance.
• Lead strategic discussions with key retail partners and internal stakeholders.
• Monitor category performance metrics and translate data into commercial recommendations.

Skills

Communication skills

Leadership

Analytical thinking

Presentations

Education

Bachelor’s degree in Marketing, Business, Economics, or related field

Tools

Excel

PowerPoint

Job description

MY GOLD INTI is seeking a Senior Category Manager to lead integrated category growth strategies across offline channels in Indonesia. You will define category vision, drive channel segmentation, and collaborate with Sales, Trade Marketing, and Supply Chain to execute roadmaps and maximize profits.

Ideal candidates bring 5+ years in Category Management, Trade Marketing or related fields within FMCG/Beauty, strong English communication, and deep knowledge of GT/MT/MTI landscapes.