Senior Category (FMCG)

Confidential Company; Jakarta Pusat; On-site; IDR 360,000,000 - 600,000,000; Full time

Job summary

Confidential Company seeks an experienced Senior Category Manager to lead category strategy and growth across Indonesia's offline retail landscape. You will shape category direction, drive channel-specific growth, and collaborate with cross-functional teams to translate market insights into aggressive business initiatives.

This strategic leadership role requires strong commercial acumen, analytical capability, and a track record of delivering measurable improvement in FMCG or consumer goods

Qualifications

• Bachelor's degree required.
• 5+ years of relevant experience in Category Management, Trade Marketing, Commercial Strategy, or Sales Strategy within FMCG, Beauty, or Personal Care.
• Strong understanding of Indonesia's offline retail landscape, particularly General Trade and Modern Trade channels.
• Proven experience developing category strategies and driving commercial growth initiatives.
• Strong commercial acumen with the ability to connect market insights with business performance.
• Excellent Excel and PowerPoint proficiency.
• Strong stakeholder management, communication, and presentation skills.
• Professional English communication skills.
• Ability to work effectively in a fast-paced and dynamic business environment.

Responsibilities

• Develop and implement category growth strategies aligned with overall business objectives.
• Identify market opportunities, category gaps, and potential areas for business expansion.
• Establish category priorities, growth plans, and long‑term strategic roadmaps.
• Drive strategic initiatives to improve category performance and market competitiveness.
• Develop channel-specific strategies to maximize category growth across General Trade, Modern Trade, and independent retail channels.
• Collaborate with Sales and Key Account teams to develop customer business plans and growth initiatives.
• Provide strategic recommendations on product assortment, pricing, promotions, and retail visibility.
• Build strong relationships with internal stakeholders and key external business partners.
• Analyze market trends, consumer behavior, shopper insights, and competitive activities to identify business opportunities.
• Monitor key commercial indicators, including sales performance, market share, distribution, and category productivity.
• Utilize market research platforms and internal business data to develop actionable recommendations.
• Present category performance reviews and strategic business recommendations to senior management.
• Drive product portfolio prioritization and assortment strategies across different retail channels.
• Work closely with Pricing, Trade Marketing, Brand, and Sales teams to optimize promotional strategies and commercial effectiveness.
• Support new product launches through strategic channel planning and business readiness.
• Identify opportunities to improve product performance, profitability, and category penetration.

Skills

Category Management

Trade Marketing

Commercial Strategy

Sales Strategy

Market analysis

Stakeholder Management

English communication

Education

Bachelor's degree

Tools

Excel

PowerPoint

Job description

We are seeking an experienced and commercially driven Senior Category Manager to lead category strategy and business growth across Indonesia's offline retail landscape.

This role will be responsible for developing category strategies, identifying market opportunities, and driving sustainable business performance across multiple retail channels. The ideal candidate combines strong commercial acumen, analytical capabilities, and strategic thinking, with the ability to translate market insights into actionable business initiatives.

This is an opportunity to take on a strategic leadership role within a growing consumer business, working closely with cross-functional teams to shape category direction and accelerate business growth.

Key Responsibilities

1. Category Strategy & Business Planning

• Develop and implement category growth strategies aligned with overall business objectives.
• Identify market opportunities, category gaps, and potential areas for business expansion.
• Establish category priorities, growth plans, and long‑term strategic roadmaps.
• Drive strategic initiatives to improve category performance and market competitiveness.

2. Channel & Customer Strategy

• Develop channel‑specific strategies to maximize category growth across General Trade, Modern Trade, and independent retail channels.
• Collaborate with Sales and Key Account teams to develop customer business plans and growth initiatives.
• Provide strategic recommendations on product assortment, pricing, promotions, and retail visibility.
• Build strong relationships with internal stakeholders and key external business partners.
• Analyze market trends, consumer behavior, shopper insights, and competitive activities to identify business opportunities.
• Monitor key commercial indicators, including sales performance, market share, distribution, and category productivity.
• Utilize market research platforms and internal business data to develop actionable recommendations.
• Present category performance reviews and strategic business recommendations to senior management.
• Drive product portfolio prioritization and assortment strategies across different retail channels.
• Work closely with Pricing, Trade Marketing, Brand, and Sales teams to optimize promotional strategies and commercial effectiveness.
• Support new product launches through strategic channel planning and business readiness.
• Identify opportunities to improve product performance, profitability, and category penetration.

5. Cross-functional Leadership

• Act as a strategic business partner across Sales, Marketing, Trade Marketing, Finance, Supply Chain, and other relevant functions.
• Influence business decisions through strong analytical thinking and commercial recommendations.
• Lead strategic discussions and ensure alignment between category objectives and business execution.
• Drive collaboration across multiple teams to deliver sustainable category growth.

Requirements

• Bachelor's degree from reputable university.
• Minimum 5 years of relevant experience in Category Management, Trade Marketing, Commercial Strategy, or Sales Strategy within FMCG, Beauty, or Personal Care.
• Strong understanding of Indonesia's offline retail landscape, particularly General Trade and Modern Trade channels.
• Proven experience in developing category strategies and driving commercial growth initiatives.
• Strong commercial acumen with the ability to connect market insights with business performance.
• Excellent analytical skills and experience working with market research data, such as Nielsen or Kantar.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Strong stakeholder management, communication, and presentation skills.
• Professional English communication skills.
• Ability to work effectively in a fast‑paced and dynamic business environment.

What Success Looks Like

• Delivering sustainable category growth through effective commercial strategies.
• Identifying and capturing new market and channel opportunities.
• Turning market intelligence and data into meaningful business decisions.
• Building strong cross‑functional partnerships and influencing key stakeholders.
• Driving strategic initiatives with measurable commercial impact.

Why Consider This Opportunity?

• Take ownership of strategic category growth initiatives.
• Play a significant role in shaping commercial and channel strategies.
• Work closely with senior business leaders and cross‑functional teams.
• Join a growing consumer business with opportunities to influence business direction and expansion.