Promotion & Communication Officer

YBN - Binus School Simprug; Grogol Selatan; On-site; IDR 100,000,000 - 150,000,000; Full time

Job summary

YBN - Binus School Simprug is seeking a Promotion & Communication professional to lead event planning, materials production, and cross-unit collaboration. The role covers brand-aligned promotional activities, media relations, and digital marketing campaigns to raise awareness among prospective students.

The candidate should have a Bachelor’s degree and at least 2 years of experience in promotion/communication, with strong writing and coordination skills in a dynamic school environment.

Qualifications

• Minimum Bachelor’s Degree (S1) in a relevant field.
• At least 2 years of working experience in promotion/communication roles.
• Strong written and verbal communication skills in English and Indonesian.

Responsibilities

• Research event opportunities and draft event proposals.
• Coordinate with units to prepare promotion materials and equipment for events.
• Produce written materials and communications for promotional materials.
• Develop and execute promotional activities and brand campaigns.
• Handle media relations and maintain brand standards in communications.
• Create and manage digital marketing campaigns across websites and social media.
• Support planning of internal and external communications strategies.

Skills

Event coordination

Content writing

Communication skills

Brand management

Education

Bachelor’s degree

Tools

Adobe Creative Suite

Hootsuite

Job description

It's fun to work in a company where people truly BELIEVE in what they are doing! We're committed to bringing passion and customer focus to the business.

Promotion & Communication Activities:

• Research event opportunities and draft event proposals
• Cooperate with event organizers to establish event requirements
• Responsible for the equipment that will be used in promotion events
• Coordinate with related units to prepare promotion materials and the equipment that will be used in events
• Collaborate with other units for joint promotion activities
• Produce written materials and general communications for all communication including all promotional materials
• Explore promotion opportunities to enhance awareness from prospective students (e.g., school canvassing)
• Supports the planning and design of internal and external strategies for communications
• Support in the implementation of marketing communication program planning
• Conduct proof reading reports and correspondence prepared by other departments within the organization, related with promotion and communication content
• Combine corporate brand strategy and communications policies into all activities
• Implement comprehensive brand & communications strategies that support the overall strategic direction of the overall organization
• Develop and execute promotional activities
• Coordinate advertisements in print and digital media
• Coordinate development of content for advertisements
• Provide input / solution for the effectiveness of promotion & communication activities

Media Relation:

• Handle advertisement discussion process with related agency
• Maintain brand standards guidelines and logo management
• Provide graphic content for a variety of uses to enable consistent and controlled communications
• Ensure the validity of prospective customers database
• Use promotional materials for marketing effectiveness, cross selling implications & adhere brand guidelines
• Ensure consistent concept for all external messaging and creative executions
• Coordinate communications with vendors and contractors for the development and production of educational event promotional materials, and other collateral
• Maintain relationships and media contacts with various local and national media
• Update and maintain accuracy of database (informative media contact, agency)
• Provide news feeding to related media
• Develop tools to enhance brand awareness and brand equity
• Conduct off air activities arrangement (e.g., speaker, organize event and venue)
• Maintain the effectiveness of digital media activities

Digital Marketing:

• Execute of search engine optimization on a continuous basis and social media marketing efforts
• Create and implement digital marketing strategy under the direction of marketing manager
• Create digital marketing campaigns for online channels like websites, apps and social media
• Aware to developments and trends in digital marketing and communications both nationally and internationally and make recommendations as appropriate to direct supervisor

General Activities:

• Perform and complete other tasks as assigned by direct supervisor
• Provide periodic report to direct supervisor
• Compiles, maintains, and file all reports, records and other documents required
• Suggest improvement process related to sales activities (especially related to time concern, effort and cost)
• Perform activities related to quality management system

Education Requirement:

• Minimum holder Bachelor’s Degree (S1)

Work Exposure/ Experience:

• Minimum 2 years working experience

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

BINA NUSANTARA started with a dream and a sense of determination. Founded by Joseph Wibowo Hadipoespito and Theresia Widia Soerjaningsih, this education institution has gone through many stages, and overcome various barriers. It still stands strong and grand despite the competition.