Promotion & Communication Officer

BINUS University; Salembaran; Vor Ort; IDR 60.000.000 - 120.000.000; Vollzeit

Zusammenfassung

BINUS University seeks a skilled Promotion & Communication professional to drive event promotion, media relations, and digital marketing initiatives. The role involves coordinating with multiple units, developing promotional content, and implementing brand-consistent communications to raise awareness among prospective students.

The candidate will manage event equipment, collaborate on campaigns, and draft proposals while supporting internal and external communication strategies in a dynamic

Qualifikationen

• Bachelor’s Degree required.
• Minimum 2 years working experience.

Aufgaben

• Research event opportunities and draft event proposals.
• Cooperate with event organizers to establish event requirements.
• Responsible for the equipment that will be used in promotion events.
• Coordinate with related units to prepare promotion materials and the equipment that will be used in events.
• Collaborate with other units for joint promotion activities.
• Produce written materials and general communications for all communication including all promotional materials.
• Explore promotion opportunities to enhance awareness from prospective students.
• Support the planning and design of internal and external strategies for communications.
• Support in the implementation of marketing communication program planning.
• Conduct proofreading reports and correspondence prepared by other departments within the organization, related with promotion and communication content.
• Combine corporate brand strategy and communications policies into all activities.
• Implement comprehensive brand & communications strategies that support the overall strategic direction of the organization.
• Develop and execute promotional activities.
• Coordinate advertisements in print and digital media.
• Coordinate development of content for advertisements.
• Provide input / solution for the effectiveness of promotion & communication activities.

Kenntnisse

Event Promotion

Content Creation

Marketing Communications

Ausbildung

Bachelor’s Degree (S1)

Jobbeschreibung

It’s fun to work in a company where people truly BELIEVE in what they are doing!

We’re committed to bringing passion and customer focus to the business.

Promotion & Communication Activities

• Research event opportunities and draft event proposals
• Cooperate with event organizers to establish event requirements
• Responsible for the equipment that will be used in promotion events
• Coordinate with related units to prepare promotion materials and the equipment that will be used in events
• Collaborate with other units for joint promotion activities
• Produce written materials and general communications for all communication including all promotional materials
• Explore promotion opportunities to enhance awareness from prospective students (e.g., school canvassing)
• Supports the planning and design of internal and external strategies for communications
• Support in the implementation of marketing communication program planning
• Conduct proof reading reports and correspondence prepared by other departments within the organization, related with promotion and communication content
• Combine corporate brand strategy and communications policies into all activities
• Implement comprehensive brand & communications strategies that support the overall strategic direction of the overall organization
• Develop and execute promotional activities
• Coordinate advertisements in print and digital media
• Coordinate development of content for advertisements
• Provide input / solution for the effectiveness of promotion & communication activities

Media Relation

• Handle advertisement discussion process with related agency
• Maintain brand standards guidelines and logo management
• Provide graphic content for a variety of uses to enable consistent and controlled communications
• Ensure the validity of prospective customers database
• Use promotional materials for marketing effectiveness, cross selling implications & adhere brand guidelines
• Ensure consistent concept for all external messaging and creative executions
• Coordinate communications with vendors and contractors for the development and production of educational event promotional materials, and other collateral
• Maintain relationships and media contacts with various local and national media
• Update and maintain accuracy of database (informative media contact, agency)
• Provide news feeding to related media
• Develop tools to enhance brand awareness and brand equity
• Conduct off air activities arrangement (e.g., speaker, organize event and venue)
• Maintain the effectiveness of digital media activities

Digital Marketing

• Execute of search engine optimization on a continuous basis and social media marketing efforts
• Create and implement digital marketing strategy under the direction of marketing manager
• Create digital marketing campaigns for online channels like websites, apps and social media
• Aware to developments and trends in digital marketing and communications both nationally and internationally and make recommendations as appropriate to direct supervisor

General Activities

• Perform and complete other tasks as assigned by direct supervisor
• Provide periodic report to direct supervisor
• Compiles, maintains, and file all reports, records and other documents required
• Suggest improvement process related to sales activities (especially related to time concern, effort and cost)
• Perform activities related to quality management system

Education Requirement

• Minimum holder Bachelor’s Degree (S1)

Work Exposure/ Experience

• Minimum 2 years working experience

If you like wild growth and working with happy, enthusiastic over-achievers, you’ll enjoy your career with us!