Public Relation Officer

YBN - Head Office; Indonesia; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

BINUS University is seeking a Public Relations Specialist to execute campaigns at local and national levels, maintaining consistent external messaging and overseeing events to strengthen the university's image. You will generate content for publicity, monitor media coverage, and assist with speechwriting.

The role requires a Bachelor's degree and at least 2 years of PR experience, with strong written and verbal skills and the ability to work with priority stakeholders.

Qualifications

• Bachelor's degree in a relevant field.
• Minimum 2 years working experience in PR/communications or related field.

Responsibilities

• Execute public relations campaigns at local and national levels.
• Maintain consistent external messaging and creative executions.
• Oversee events to enhance brand image and promotion.
• Generate content and monitor publicity of BINUS University through social media activation.
• Assist Rector with speechwriting and suggest communication strategies to deal with the media.
• Organize promotional events such as press conferences, open days, exhibitions, tours and visits.

Education

Bachelor's Degree (S1)

Job description

It's fun to work in a company where people truly BELIEVE in what they are doing! We're committed to bringing passion and customer focus to the business.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

• Execute public relations campaigns at both a local and national level
• Maintain consistent concept for all external messaging and creative executions
• Oversee events for Rector to enhance brand image and promotion
• Generate content and monitor publicity of BINUS University through social media activation
• Proactively generate creative ideas for features to help raise the profile of BINUS Higher Education in national, consumer and media
• Ensure multiple communications channels and media platforms to promote University’s image and brand
• Provide news feeding activity related to University events and activity
• Produce publicity documents, coordinate the distribution of all promotional materials for project related
• Assisting Rector with speechwriting and suggest communication strategies to deal with the media
• Organize promotional events such as press conferences, open days, exhibitions, tours and visits
• Arrange off or on air activities arrangement (e.g., speaker, interview, organize event and venue)
• Implement public relation strategies and programs consistent with the corporate strategies and marketing objectives
• Aware to new public relation strategies and programs to increase brand awareness or positive corporate image
• Maintain administrative procedures in order to ensure an effective and efficient office environment
• Proactive search opportunities to build relationship with the priority stakeholders & initiate capacity building with the priority stakeholders

Management Support Activities:

• Provide Report to direct Supervisor.
• Suggest improvement process related to activities in area of responsibilities (especially related to time concern, effort and cost).
• Perform activities related to Quality Management System.
• Perform additional tasks related to key responsibilities as required by Direct Supervisor.

Education Requirement:

• Minimum holder Bachelor's Degree (S1)

Work Exposure/ Experience:

• Minimum 2 years working experience

BINA NUSANTARA started with a dream and a sense of determination. Founded by Joseph Wibowo Hadipoespito and Theresia Widia Soerjaningsih, this education institution has gone through many stages, and overcome various barriers. It still stands strong and grand despite the competition.