Performance Marketing Specialist

Delapan Kreatif; Banten; On-site; IDR 100,000,000 - 150,000,000; Full time

Job summary

Delapan Kreatif in Indonesia is seeking a Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Meta, TikTok, and Google Ads. You will analyze performance data, run A/B tests, and collaborate with Creative, KOL, Account, and Strategy teams to align campaigns with objectives.

You will track results with Pixel/GA4, implement UTM tagging, and provide actionable insights to improve ROAS and campaign impact.

Qualifications

• Experience planning and executing paid advertising campaigns across platforms.
• Strong analytics to interpret campaign data and extract insights.
• Familiarity with CIPAS framework and influencer marketing basics.
• Proficiency with tracking tools and campaign attribution.

Responsibilities

• Develop paid advertising strategies and media plans based on objectives.
• Manage and optimize campaigns across Meta Ads, TikTok Ads, Google Ads, and others.
• Understand funnels, targeting, media buying, and budget allocation.
• Apply CIPAS framework for Creative, Influencer, Performance, Analytics and Strategy.
• Analyze performance with KPIs like CTR, CPC, CPA, CVR, ROAS.
• Conduct A/B testing for audiences, creatives, copy, and formats.
• Provide data-driven recommendations to improve ad effectiveness.
• Leverage influencer content for ads, including boosting and whitelisting.
• Track using Meta Pixel, TikTok Pixel, GA4, and UTMs.
• Prepare performance reports and actionable optimization insights.
• Collaborate with Creative, KOL, Account, and Strategy teams for alignment.
• Ensure campaigns run on time, within budgets, and meet targets.

Skills

Paid advertising strategy

Campaign optimization

Cross-platform ads

Data-driven decision making

Tools

Meta Pixel

TikTok Pixel

GA4

UTM Tracking

Job description

SOW – Performance Marketing Specialist / Ads Specialist

• Develop paid advertising strategies and media plans based on campaign objectives.
• Manage and optimize campaigns across Meta Ads, TikTok Ads, Google Ads, and other relevant advertising platforms.
• Demonstrate a strong understanding of marketing funnels, audience targeting, media buying, and budget allocation.
• Have a strong understanding of the CIPAS framework and the integration of Creative, Influencer, Performance, Analytics, and Strategy.
• Analyze campaign performance based on relevant KPIs, including CTR, CPC, CPA, CVR, and ROAS.
• Conduct A/B testing for audiences, creatives, ad copy, and advertising formats.
• Analyze creative performance and provide data-driven recommendations to improve ad effectiveness.
• Understand how to leverage KOL/influencer content for paid advertising, including boosting strategies and whitelisting.
• Understand tracking and analytics tools such as Meta Pixel, TikTok Pixel, Google Analytics 4, and UTM tracking.
• Prepare performance reports, analyze campaign data, and provide actionable insights and optimization recommendations.
• Collaborate with Creative, KOL, Account, and Strategy teams to ensure campaign alignment with overall objectives.
• Ensure campaigns are executed according to the agreed timelines, budgets, and performance targets.