Performance Marketing Lead

Esensi Digital; Indonesia; Sur place; IDR 480 000 000 - 660 000 000; Plein temps

Résumé du poste

Esensi Digital is seeking a Performance Marketing Lead to own end-to-end paid growth across TikTok, Meta, Google Ads, and commerce channels in Indonesia. You will translate business goals into scalable acquisition and revenue programs, define KPIs, and drive data-driven optimization with measurable ROAS and GMV improvements.

You’ll oversee experiments, optimize budgets, mentor junior marketers, and communicate performance stories to stakeholders.

Qualifications

• 3-5+ years hands-on performance marketing experience.
• Proven success managing and scaling campaigns on TikTok Ads, Meta Ads, and Google Ads.
• Experience optimizing commerce platforms like Shopee, Tokopedia, TikTok Shop (ads, funnels, GMV).
• Agency experience is a plus.
• Ownership of budgets, strategy and measurable growth outcomes.

Responsabilités

• Own end-to-end paid growth strategies across TikTok, Meta, Google Ads, and commerce channels.
• Translate business objectives into scalable acquisition and revenue growth plans.
• Define KPIs, success benchmarks, and optimization frameworks.
• Monitor performance daily, weekly, and monthly with actionable insights.
• Build and present reports linking data to business results.
• Lead experiments: A/B tests, audience expansion, funnel optimization.
• Mentor junior marketers and set best practices.

Connaissances

ROAS

CPA

CAC

CVR

AOV

Excel / Sheets

Budget forecasting

Data-driven decision making

Description du poste

Are you a performance marketer who thinks beyond dashboards and execution? We’re looking for a Performance Marketing Lead to own end-to-end paid growth strategies, drive measurable business outcomes, and lead campaign excellence across Meta (Facebook/Instagram), TikTok, Google Ads, and commerce-driven platforms.

This role is for someone who can set direction, scale successful efforts, cut ineffective ones, and mentor others - all grounded in data and clear commercial impact.

• Own the full performance marketing strategy across TikTok, Meta, Google Ads, and commerce-focused channels.
• Translate business objectives into scalable acquisition and revenue growth plans.
• Define KPIs, success benchmarks, and optimization frameworks across channels.
• Take full accountability for performance results (ROAS, CPA, revenue, efficiency).

Strategy & Ownership

• Own the full performance marketing strategy across TikTok, Meta, Google Ads, and commerce-focused channels.
• Translate business objectives into scalable acquisition and revenue growth plans.
• Define KPIs, success benchmarks, and optimization frameworks across channels.
• Take full accountability for performance results (ROAS, CPA, revenue, efficiency).

Execution & Optimization

• Oversee and refine campaign structures, targeting, creatives, and budgets.
• Lead experiments: A/B testing, audience expansion, funnel optimization, and scaling.
• Optimize campaigns not just for traffic but also for commerce metrics (GMV, CVR, AOV).
• Identify performance gaps and proactively adjust based on data insights.
• Ensure budgets are allocated efficiently to maximize returns and growth.

Analysis & Reporting

• Monitor performance daily, weekly, and monthly with clear, actionable insights.
• Build and maintain structured reports that link campaign data to business results.
• Communicate performance stories clearly to stakeholders - beyond just numbers.

Leadership & Mentorship

• Serve as a subject-matter lead for performance marketing within the team.
• Mentor and guide junior performance marketers or collaborators (if applicable).
• Set best practices, frameworks, and standards for paid media execution.

What We’re Looking For

Experience & Background

• 3-5+ years of hands-on performance marketing experience.
• Proven success managing and scaling campaigns on TikTok Ads, Meta Ads, and Google Ads.
• Strong advantage if you have experience optimizing commerce platforms like Shopee, Tokopedia, and TikTok Shop (ads, funnels, conversions, and GMV growth).
• Experience in an agency environment is highly beneficial.
• Demonstrated ownership of budgets, strategy, and measurable growth outcomes.

Core Skills

• Strong mastery of performance metrics such as ROAS, CPA, CAC, CVR, AOV, GMV.
• Advanced Excel/Google Sheets skills (pivot tables, structured analysis).
• Solid budget planning and forecasting skills.
• An analytical mindset with the ability to turn data into strategic actions.
• Clear, concise communication and performance storytelling abilities.

Why Join Us?

• Lead and shape performance marketing
• strategies, not just execute them.
• Work in a results-driven, commerce-focused environment.
• Collaborate on high-growth, multi-platform projects.
• Be part of a fast-paced team that values ownership, clarity, and accountability.