digital marketing

Poyzgroup Kemilang; Jakarta Utara; On-site; IDR 200,880,000 - 334,800,000; Full time

Job summary

Poyzgroup Kemilang in Jakarta is seeking a digital marketing professional who understands that campaigns must translate into measurable business results. You will develop and execute strategies across multiple brands, planning paid campaigns on Meta, TikTok, and Google Ads while aligning with business objectives.

You will monitor performance, optimize budgets, target audiences, and creatives; analyze metrics like reach, CTR, CPC, ROAS; and collaborate with social media, content, design, and

Qualifications

• Minimum 2 years in Digital Marketing or related roles.
• Hands-on with Meta Ads Manager required.
• Experience with TikTok Ads and Google Ads is a plus.
• Strong understanding of digital funnels, targeting, retargeting, conversion, and customer acquisition.

Responsibilities

• Develop and execute digital marketing strategies across multiple brands.
• Plan and manage paid advertising campaigns across Meta and TikTok.
• Monitor, optimize campaigns including budget, audience, creatives, and conversions.
• Analyze metrics: Reach, CTR, CPC, CPM, CPA, ROAS, leads, conversions.
• Collaborate with Social Media, Content, Design, Videography, KOL, and Sales teams.
• Create weekly and monthly performance reports with insights and recommendations.
• Evaluate campaigns and propose data-driven improvements.

Skills

Meta Ads Manager

TikTok Ads

Google Ads

Digital Marketing

Analytics

Budget Management

Agency Experience

Data-driven

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

We are looking for someone who understands that digital marketing is not only about creating content but also about turning marketing activities into measurable business results.

Responsibilities

Develop and execute digital marketing strategies across multiple brands.

Plan and manage paid advertising campaigns, including Meta Ads and TikTok Ads.

Develop campaign strategies based on business objectives, target audience, and sales goals.

Monitor and optimize campaign performance, including budget allocation, audience targeting, creatives, and conversion.

Analyze key metrics such as Reach, CTR, CPC, CPM, CPA, ROAS, leads, and conversions.

Work closely with Social Media, Content, Graphic Designer, Videographer/Editor, KOL, and Sales teams.

Identify opportunities to increase traffic, leads, customer acquisition, and sales.

Conduct competitor, market, audience, and digital trend research.

Create weekly and monthly performance reports with clear insights and recommendations.

Evaluate campaigns and propose improvements based on data, not assumptions.

Support promotional campaigns, product launches, events, KOL activations, and other marketing initiatives.

Take initiative in proposing new marketing ideas and growth opportunities.

Requirements

Minimum 2 years of experience in Digital Marketing, Performance Marketing, or a related role.

Hands-on experience with Meta Ads Manager is required.

Experience with TikTok Ads and Google Ads is a plus.

Strong understanding of digital funnels, targeting, retargeting, conversion, and customer acquisition.

Comfortable working with marketing data and performance metrics.

Able to create and manage advertising budgets effectively.

Strong analytical and problem-solving skills.

Understands social media trends and consumer behavior.

Experience handling multiple brands or working in an agency is preferred.

Proactive, fast-moving, creative, and highly accountable.

Able to work collaboratively with creative and sales teams.

Must be able to explain what worked, what didn’t, why, and what should be done next.