Lead Performance Marketing (Rahasia Fragrance)

United Creative; Jakarta Pusat; On-site; IDR 334,800,000 - 613,800,000; Full time

Job summary

United Creative in Jakarta seeks a Lead Performance Marketing to own end-to-end paid media across Meta, Google, TikTok, and marketplace ads. This hands-on role drives profitable revenue growth.

You will build plans, allocate budgets, forecast revenue, and set channel targets while optimizing campaigns, testing creatives, and translating data into briefs for the Creative team.

A strong track record in high-volume consumer marketing, deep analytics, and ability to scale ROAS/MER is required.

Qualifications

• 5+ years hands-on performance marketing experience in ecommerce or high-volume consumer businesses.
• Experience managing significant ad spend across multiple channels.
• Strong hands-on expertise in Meta Ads Manager, Google Ads, TikTok Ads, and marketplace advertising platforms.
• Advanced understanding of attribution, conversion tracking, funnel analysis, and campaign experimentation.
• Proven results in scaling revenue, improving ROAS/MER, reducing CAC/CPA, or improving marketing profitability.
• Comfortable working directly with large datasets, dashboards, spreadsheets, and performance forecasts.

Responsibilities

• Own end-to-end paid ads across Meta, Google, TikTok, Shopee, TikTok Shop Ads, and other relevant channels.
• Build monthly media plans, budget allocation, revenue forecasts, and channel-level performance targets.
• Manage campaigns hands-on, including account structure, audience, bidding, budget pacing, optimization, and scaling.
• Own key metrics including GMV/revenue, ROAS, MER, CAC/CPA, CVR, AOV, and contribution margin.
• Continuously reallocate budget based on channel efficiency, marginal return, and profitability.
• Build structured testing across creative, audience, offer, placement, bidding strategy, and campaign structure.
• Monitor creative performance, identify winning assets, manage creative fatigue, and translate data into clear briefs for the Creative team.
• Optimize conversion performance across ads, marketplace PDP, landing pages, and retargeting funnels.
• Ensure accurate tracking through GA4, GTM, Meta Pixel/CAPI, TikTok Pixel, and marketplace analytics.
• Reconcile platform reporting with actual sales and analytics data to evaluate true campaign performance.
• Build weekly and monthly performance analysis covering actual vs target, key drivers, issues, and optimization actions.

Skills

Performance marketing

Data analysis

Campaign management

Ecommerce familiarity

Budget optimization

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Marketplace advertising

Job description

• Own end-to-end paid ads across Meta Ads, Google Ads, TikTok Ads, Shopee Ads, TikTok Shop Ads, and other relevant channels.


• Build monthly media plans, budget allocation, revenue forecasts, and channel-level performance targets.


• Manage campaigns hands-on, including account structure, audience, bidding, budget pacing, optimization, and scaling.


• Own key metrics including GMV/revenue, ROAS, MER, CAC/CPA, CVR, AOV, and contribution margin.


• Continuously reallocate budget based on channel efficiency, marginal return, and profitability.


• Build structured testing across creative, audience, offer, placement, bidding strategy, and campaign structure.


• Monitor creative performance, identify winning assets, manage creative fatigue, and translate data into clear briefs for the Creative team.


• Optimize conversion performance across ads, marketplace PDP, landing pages, and retargeting funnels.


• Ensure accurate tracking through GA4, GTM, Meta Pixel/CAPI, TikTok Pixel, and marketplace analytics.


• Reconcile platform reporting with actual sales and analytics data to evaluate true campaign performance.


• Build weekly and monthly performance analysis covering actual vs target, key drivers, issues, and optimization actions

Responsibilities

• Own end-to-end paid ads across Meta Ads, Google Ads, TikTok Ads, Shopee Ads, TikTok Shop Ads, and other relevant channels.


• Build monthly media plans, budget allocation, revenue forecasts, and channel-level performance targets.


• Manage campaigns hands-on, including account structure, audience, bidding, budget pacing, optimization, and scaling.


• Own key metrics including GMV/revenue, ROAS, MER, CAC/CPA, CVR, AOV, and contribution margin.


• Continuously reallocate budget based on channel efficiency, marginal return, and profitability.


• Build structured testing across creative, audience, offer, placement, bidding strategy, and campaign structure.


• Monitor creative performance, identify winning assets, manage creative fatigue, and translate data into clear briefs for the Creative team.


• Optimize conversion performance across ads, marketplace PDP, landing pages, and retargeting funnels.


• Ensure accurate tracking through GA4, GTM, Meta Pixel/CAPI, TikTok Pixel, and marketplace analytics.


• Reconcile platform reporting with actual sales and analytics data to evaluate true campaign performance.


• Build weekly and monthly performance analysis covering actual vs target, key drivers, issues, and optimization actions

Requirements

• 5+ years of hands-on performance marketing experience, preferably in e-commerce, retail, beauty, FMCG, or other high-volume consumer businesses.


• Proven experience managing significant advertising spend across multiple performance channels.


• Strong hands-on expertise in Meta Ads Manager, Google Ads, TikTok Ads, and marketplace advertising platforms.


• Advanced understanding of media buying, attribution, conversion tracking, funnel analysis, and campaign experimentation.


• Strong commercial understanding; able to evaluate performance beyond ROAS and connect advertising spend with revenue and profitability.


• Comfortable working directly with large datasets, dashboards, spreadsheets, and performance forecasts.


• Proven results in scaling revenue, improving ROAS/MER, reducing CAC/CPA, or improving marketing profitability.


• Must be able to clearly demonstrate actual budgets managed, performance improvements achieved, and business impact delivered.

We are looking for a Lead Performance Marketing as a senior individual contributor to own end-to-end paid media performance across marketplace and off-platform channels. This role is highly hands-on and accountable for turning ad spend into profitable revenue growth.