Paid Social Specialist

Publicis Groupe Indonesia; Jakarta Pusat; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

Publicis Groupe Indonesia is seeking a Paid Social Specialist to manage and optimize paid campaigns across social platforms. You will run campaigns from setup to optimization, manage targeting and budgets, and work with creative and marketing teams to improve ad performance.

The role requires at least 2 years of hands-on Paid Social or performance marketing experience, with experience on Meta Ads, TikTok Ads, or LinkedIn Ads, and a data-driven mindset to translate insights into action.

Qualifications

• At least 2 years of hands-on experience in Paid Social, Performance Marketing, or Media Buying.
• Experience managing campaigns through platforms such as Meta Ads, TikTok Ads, and/or LinkedIn Ads.
• Comfortable managing and optimizing campaign budgets.

Responsibilities

• Running paid social campaigns from setup to optimization.
• Managing targeting, budgets, bidding, and campaign performance.
• Monitoring metrics including CTR, CPC, CPA, conversions, and ROAS.
• Testing different audiences, creatives, and campaign approaches.
• Turning campaign data into insights and optimization opportunities.
• Partnering with creative and marketing teams to improve ad performance.

Skills

Paid Social

Performance Marketing

Media Buying

Tools

Meta Ads Manager

TikTok Ads

LinkedIn Ads

Job description

Do you enjoy experimenting with audiences, creatives, and campaign strategies to find what really drives results?

We’re looking for a Paid Social Specialist to manage and optimize paid campaigns across social media platforms.

You’ll be responsible for:

• Running paid social campaigns from setup to optimization.
• Managing targeting, budgets, bidding, and campaign performance.
• Monitoring metrics including CTR, CPC, CPA, conversions, and ROAS.
• Testing different audiences, creatives, and campaign approaches.
• Turning campaign data into insights and optimization opportunities.
• Partnering with creative and marketing teams to improve ad performance.
• Keeping up with the latest paid social trends and platform developments.

You might be a great fit if you:

• Have at least 2 years of hands-on experience in Paid Social, Performance Marketing, or Media Buying.
• Have experience managing campaigns through platforms such as Meta Ads, TikTok Ads, and/or LinkedIn Ads.
• Are comfortable managing and optimizing campaign budgets.
• Enjoy working with data and translating performance insights into action.
• Have a solid understanding of digital marketing funnels and performance metrics.
• Are curious, analytical, and always looking for ways to improve campaign results.