Paid Marketing Executive

Mamikos; Jakarta Pusat; Presencial; IDR 300.000.000 - 420.000.000; Jornada completa

Descripción de la vacante

Mamikos is hiring a growth-focused paid marketing specialist to drive user acquisition across Google, Meta, and TikTok campaigns. You will own setup, optimization, and reporting, working with Creative, Product Marketing, and Data teams to boost performance.

Ideal candidates bring 2+ years in paid/digital advertising, strong analytics, and the ability to translate data into actionable growth strategies within a fast-paced environment in Jakarta.

Formación

• 2+ years of hands-on experience in Paid Marketing, Performance Marketing, or Digital Advertising.
• Experience with Google Ads, Meta Ads Manager, and TikTok Ads Manager.
• Strong analytics using GA4, GTM, AppsFlyer, or similar tools.
• Proficient in Excel/Sheets for campaign analysis and reporting.
• Excellent communication and ability to work cross-functionally.
• Experience with campaign tracking implementation is a plus.

Responsabilidades

• Manage paid marketing campaigns across Google Ads, Meta Ads, TikTok Ads, and other digital channels.
• Handle end-to-end campaign activities: setup, media buying, targeting, budgeting, bidding, and testing.
• Monitor performance and extract insights to improve CTR, CVR, CPC, CPA, and CAC.
• Collaborate with Creative, Product Marketing, and Data teams to optimize campaigns.
• Identify growth opportunities by analyzing market trends and new platforms.
• Prepare performance reports and present insights and next steps to stakeholders.

Conocimientos

Paid Marketing

Performance Marketing

Digital Advertising

Analytics

Stakeholder management

Independent work

Herramientas

GA4

GTM

AppsFlyer

Descripción del empleo

• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and other digital channels to achieve user acquisition and business growth objectives.
• Execute end-to-end campaign activities, including campaign setup, media buying, audience targeting, budget allocation, bid strategy, A/B testing, and performance optimization.
• Monitor and analyze campaign performance, providing actionable insights to improve key metrics such as CTR, CVR, CPC, CPA, and CAC.
• Collaborate with Creative, Product Marketing, and Data teams to develop, launch, and optimize high-performing campaigns.
• Identify new growth opportunities by evaluating market trends, competitor activities, audience insights, and emerging advertising platforms.
• Prepare campaign performance reports and communicate insights, recommendations, and next steps to relevant stakeholders.

• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and other digital channels to achieve user acquisition and business growth objectives.
• Execute end-to-end campaign activities, including campaign setup, media buying, audience targeting, budget allocation, bid strategy, A/B testing, and performance optimization.
• Monitor and analyze campaign performance, providing actionable insights to improve key metrics such as CTR, CVR, CPC, CPA, and CAC.
• Collaborate with Creative, Product Marketing, and Data teams to develop, launch, and optimize high-performing campaigns.
• Identify new growth opportunities by evaluating market trends, competitor activities, audience insights, and emerging advertising platforms.
• Prepare campaign performance reports and communicate insights, recommendations, and next steps to relevant stakeholders.

Minimum Qualifications

• Minimum 2 years of hands-on experience in Paid Marketing, Performance Marketing, Digital Advertising, or related fields, with experience managing platforms such as Google Ads, Meta Ads Manager, TikTok Ads Manager, or similar advertising platforms. Experience in media buying and budget planning is a plus.
• Familiar with analytics and tracking tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), AppsFlyer, or similar tools.
• Proficient in Microsoft Excel or Google Sheets for campaign analysis and reporting.
• Strong analytical skills with the ability to interpret campaign data, identify optimization opportunities, and translate insights into actionable recommendations.
• Strong communication and stakeholder management skills.
• Able to work independently while collaborating effectively with cross-functional teams.
• Experience with campaign tracking implementation and conversion measurement is a plus.