Performance Marketing Specialist

Evermos; Kota Bandung; On-site; IDR 100,440,000 - 167,400,000; Full time

Job summary

Evermos is seeking a Performance Marketing Specialist to manage digital advertising campaigns across Meta, Google, TikTok, and marketplace platforms, driving growth and ROI. You will analyze performance data, optimize budgets, and collaborate with creative and commercial teams.

Responsibilities include campaign setup, A/B testing, reporting on ROAS, CAC, CTR, and GMV, plus staying current with platform updates to scale efficiency and outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Knowledge of performance marketing metrics and digital advertising concepts.
• Experience with Meta Ads, Google Ads, TikTok Ads, or Marketplace Ads.
• Strong data analysis to measure campaign performance.
• Clear written and verbal communication for stakeholders.
• Ability to optimize campaigns and present findings.
• Ability to collaborate with multiple teams.
• Willingness to learn and grow in performance marketing.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Meta Ads, Google Ads, TikTok Ads, and marketplaces.
• Assist in budget allocation, bid adjustments, audience targeting, and creative testing.
• Optimize marketplace ads, including product boosting and catalog optimization.
• Monitor daily performance for ROAS, CAC, and GMV; validate CPAS events.
• Generate KPI reports (ROAS, CAC, CTR, CVR, CPA, GMV).
• Provide actionable insights to improve efficiency and scale.
• Run A/B tests on creatives, audiences, landing pages, and campaign structures.
• Collaborate with creative, content, design, and commercial teams.
• Identify growth opportunities via platform experiments and trend monitoring.
• Stay updated on platform changes and best practices.
• Participate in continuous learning to strengthen skills.

Skills

Digital marketing concepts

Performance metrics

Data-driven analysis

Stakeholder communication

Campaign optimization

Reporting

Cross-team collaboration

Growth mindset

Education

Bachelor's degree in Marketing/Business

Job description

Performance Marketing Specialist is responsible for executing, monitoring, and optimizing digital advertising campaigns across multiple paid channels to support business growth objectives. This role independently manages day to day campaign operations, analyzes performance data, identifies optimization opportunities, and collaborates with internal stakeholders to improve marketing efficiency and return on investment (ROI).

Key Responsibilities

• Assist in planning, executing, and optimizing digital marketing campaigns across multiple paid channels, including Meta Ads, Google Ads, TikTok Ads, Marketplace Ads (Shopee/Tokopedia GMV Max), and CPAS campaigns.
• Support campaign setup, budget allocation, bid adjustments, audience targeting, and creative testing under manager supervision.
• Execute and optimize Marketplace advertising activities, including product boosting, keyword monitoring, catalog optimization, and GMV Max performance improvement initiatives.
• Execute and monitor daily performance to ensure optimal delivery, spending efficiency, ROAS, CAC, and GMV achievement. Also specifically for CPAS campaigns, including product set management, event tracking validation, audience matching, and performance optimization.
• Analyze campaign performance data and generate clear reports on KPIs such as ROAS, CAC, CTR, CVR, CPA, and GMV contribution.
• Identify campaign insights and provide actionable recommendations to improve efficiency and scale performance.
• Conduct A/B testing for creatives, audiences, landing pages, product sets, and campaign structures to improve conversion rates.
• Collaborate closely with creative, content, design, and commercial teams to ensure campaign execution aligns with business objectives.
• Assist in identifying new growth opportunities through platform experimentation, audience exploration, and trend monitoring.
• Stay updated with platform changes, algorithm updates, and best practices across digital advertising and marketplace ecosystems.
• Participate in continuous learning initiatives to strengthen technical and analytical performance marketing skills.

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field would be preferred
• Working knowledge of digital marketing concepts and performance marketing metrics.
• Hands-on experience using Meta Ads, Google Ads, TikTok Ads, or Marketplace Ads.
• Strong sense to utilize a data set to analyze and measure campaign performance.
• Ability to convey information clearly and effectively to various stakeholders.
• Ability to analyze campaign performance and recommend optimization actions.
• Strong writing skills for reports and comprehensive presentations.
• Ability to collaborate with various teams and departments to achieve common goals.
• Ability to receive feedback, work under the guidance of direct supervisors but able to work alone with minimum supervision and has strong desire to learn and grow in the performance marketing role.

We are committed to equal opportunity and non-discrimination. This principle is reflected in our policies, whether as a dedicated policy or as part of our broader corporate guidelines, to ensure fairness in all people-related, impact, and operational practices.