Performance Ads Specialist

PT Kreasi Sejahtera Internasional; Jakarta Utara; On-site; IDR 167,400,000 - 256,680,000; Full time

Job summary

PT Kreasi Sejahtera Internasional is seeking a Performance Ads Specialist to drive scalable growth through data-driven digital advertising strategies across TikTok, Meta, Google and YouTube. You will optimize campaigns for ROI, ROAS and conversions, collaborating with creative, e-commerce, and KOL teams.

The role requires at least 2 years of hands-on experience in performance marketing, strong analytics, and the ability to thrive in a fast-paced environment, with on-site work in Sunter, North

Qualifications

• Minimum 2 years of experience in performance marketing or digital advertising.
• Hands-on experience with TikTok Ads, Meta Ads, Google Ads, and YouTube Ads.
• Strong understanding of CPAS and full-funnel marketing strategies.
• Data-driven with strong analytical and reporting skills.
• Familiar with analytics tools and dashboards.
• Able to work in a fast-paced environment and meet deadlines.
• Willing to work full WFO in Sunter, North Jakarta

Responsibilities

• Manage and optimize digital advertising campaigns across TikTok Ads, Meta Ads, Google Ads, and YouTube Ads
• Execute CPAS strategies and ensure effective integration with e-commerce platforms
• Plan, execute, and monitor digital campaigns across website, social media, and marketplace channels
• Conduct A/B testing on creatives, audiences, and messaging to improve performance
• Analyze campaign performance (ROI, ROAS, CTR, CPA, conversions) and implement optimizations
• Collaborate with creative teams to ensure relevant and high-performing ad content
• Research market trends, consumer behavior, and competitor strategies
• Develop monthly digital advertising plans and identify growth opportunities, including potential KOL synergy
• Monitor customer feedback and campaign effectiveness to improve user experience
• Prepare regular performance reports and ensure campaigns meet KPIs and deadlines

Skills

CPAS

AB testing

Analytics & reporting

Data-driven

Tools

TikTok Ads

Meta Ads

Google Ads

YouTube Ads

Job description

As a Performance Ads Specialist, you will be responsible for driving scalable and measurable growth through data-driven advertising strategies. This role plays a critical part in converting brand awareness into actual business results by optimizing campaigns across multiple digital platforms. You will work closely with creative, KOL, and e-commerce teams to ensure every campaign is aligned, efficient, and optimized for ROI, ROAS, and conversion performance. This role requires a balance of analytical thinking, experimentation, and strategic planning to continuously improve results.

Key responsibilities

Manage and optimize digital advertising campaigns across TikTok Ads, Meta Ads, Google Ads, and YouTube Ads

Execute CPAS strategies and ensure effective integration with e-commerce platforms

Plan, execute, and monitor digital campaigns across website, social media, and marketplace channels

Conduct A/B testing on creatives, audiences, and messaging to improve performance

Analyze campaign performance (ROI, ROAS, CTR, CPA, conversions) and implement optimizations

Collaborate with creative teams to ensure relevant and high-performing ad content

Research market trends, consumer behavior, and competitor strategies

Develop monthly digital advertising plans and identify growth opportunities, including potential KOL synergy

Monitor customer feedback and campaign effectiveness to improve user experience

Prepare regular performance reports and ensure campaigns meet KPIs and deadlines

About you

Minimum 2 years of experience in performance marketing or digital advertising

Hands-on experience with TikTok Ads, Meta Ads, Google Ads, and YouTube Ads

Strong understanding of CPAS and full-funnel marketing strategies

Data-driven with strong analytical and reporting skills

Familiar with analytics tools and dashboards

Able to work in a fast-paced environment and meet deadlines

Willing to work full WFO in Sunter, North Jakarta