Performance Marketing

Moell; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 216,000,000 - 336,000,000; Full time

Job summary

Moell in Surabaya, Indonesia is seeking a Performance Marketing / Ads Specialist to drive growth across TikTok, Meta, Google, and marketplace ads. You will own full-funnel campaigns from setup to optimization, ensuring spends translate into sales on social commerce and marketplaces.

You will manage daily activation, optimize budgets, test creatives, and deliver actionable performance insights with weekly/monthly dashboards.

Qualifications

• Minimum 2 years of experience in Performance Marketing / Digital Advertising.
• Proven experience managing ad spend of at least IDR 800 million per month across all platforms.
• Hands-on experience with at least two major ad platforms (TikTok Ads, Meta Ads, Google Ads, Marketplace Ads).
• Understanding of full-funnel strategy: building demand through upper funnel and converting it through lower funnel.
• Strong understanding of scaling, budget allocation, and attribution.
• Proficient in data analysis and reporting (Excel/Google Sheets; Looker Studio or similar dashboard tools).
• Strong analytical thinking, attention to detail, and ability to work in a fast-paced, daily-activation environment.
• Experience with TikTok Shop GMV Max and marketplace-driven performance marketing (TikTok GMV Max, Shopee Ads, Meta CPAS).
• Experience in FMCG, beauty, or mom & baby categories is a plus.

Responsibilities

• Plan, set up, and optimize full-funnel campaigns across TikTok Ads, Meta Ads, Google Ads, and other paid platforms.
• Manage TikTok Shop ads, especially GMV Max including ROI target management, setup, and scaling.
• Handle daily campaign activation: build campaigns, ad sets, and ads from the latest creative assets.
• Manage budget allocation, pacing, and bidding across platforms and funnel stages to scale spend efficiently while maintaining performance.
• Continuously test creatives, audiences, bidding strategies, and campaign structures, and document the learnings.
• Analyze performance across the funnel (Spend, Frequency, CPM, CTR, CR, ROAS, ROI) and turn the data into clear recommendations.
• Build and maintain weekly and monthly performance reports and dashboards.

Skills

Performance marketing

Ad platforms

Budget management

Data analysis

Campaign optimization

GMV Max

Tools

TikTok Ads

Meta Ads

Google Ads

Looker Studio

Job description

About the Job

We are looking for a Performance Marketing / Ads Specialist to drive business growth across multiple paid platforms (TikTok, Meta, Google, and marketplace ads). You will run full-funnel campaigns that create demand and convert it into sales on marketplace and social commerce. This is not a purchase-only role. You will own daily campaign activation and optimization.

Key Responsibilities

• Plan, set up, and optimize full-funnel campaigns (awareness, consideration, conversion) across TikTok Ads, Meta Ads, Google Ads, and other paid platforms.
• Manage TikTok Shop ads, especially GMV Max (Product and LIVE), including ROI target management, setup, and scaling.
• Handle daily campaign activation: build campaigns, ad sets, and ads from the latest creative assets.
• Manage budget allocation, pacing, and bidding across platforms and funnel stages to scale spend efficiently while maintaining performance.
• Continuously test creatives, audiences, bidding strategies, and campaign structures, and document the learnings.
• Analyze performance across the funnel (Spend, Frequency, CPM, CTR, CR, ROAS, ROI) and turn the data into clear recommendations.
• Build and maintain weekly and monthly performance reports and dashboards.

Qualifications

• Minimum 2 years of experience in Performance Marketing / Digital Advertising
• Proven experience managing ad spend of at least IDR 800 million per month across all platforms
• Hands-on experience with at least two major ad platforms (TikTok Ads, Meta Ads, Google Ads, Marketplace Ads).
• Understanding of full-funnel strategy: building demand through upper funnel and converting it through lower funnel.
• Strong understanding of scaling, budget allocation, and attribution.
• Proficient in data analysis and reporting (Excel/Google Sheets; Looker Studio or similar dashboard tools).
• Strong analytical thinking, attention to detail, and ability to work in a fast-paced, daily-activation environment.
• Experience with TikTok Shop GMV Max and marketplace-driven performance marketing (TikTok GMV Max, Shopee Ads, Meta CPAS).
• Experience in FMCG, beauty, or mom & baby categories is a plus.