Performance Marketing Senior Associate (Meta) - Lifestyle

SEVEN Retail Group; Jakarta Timur; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

Seven Retail Group is seeking a Performance Marketing Senior Associate to own the paid advertising program across Meta and TikTok, driving performance and business outcomes. You will lead strategy, planning, budgeting, testing, and optimization, translating data into actionable recommendations, and collaborating with cross-functional teams to scale campaigns while staying current with platform updates.

This role requires analytical rigor, campaign experimentation, and clear reporting in a

Qualifications

• 3-5 years in performance or paid social advertising
• Hands-on with Meta Ads and TikTok Ads
• Strong data interpretation and strategic insights
• Experience targeting Malaysia market a plus
• Familiar with GA4 and pixel tracking
• Knowledge of SEM/SEO fundamentals
• Understanding landing page performance and CRO

Responsibilities

• Own end-to-end paid campaigns strategy and optimization
• Manage structures, budgets, bidding, placements, creatives, audiences
• Monitor performance and identify growth opportunities
• Lead testing across creatives, messaging, audiences, offers, bidding
• Translate data into actionable recommendations
• Manage budgets based on performance and returns
• Stay updated on Meta/TikTok updates and best practices

Skills

Performance marketing

Analytics

Meta Ads

TikTok Ads

Campaign optimization

GA4 tracking

Tools

Google Analytics

Meta Pixel

TikTok Pixel

Job description

Our Company

Founded in 2020, Seven Retail is a House of Brands focused on making quality lifestyle services more accessible. With over 200 centers and growing, we operate across F&B, Education, Healthcare, and Lifestyle Services.

We are on a mission to make increasingly higher quality, premium lifestyle services accessible to everyone, helping people get more out of their paycheck so everybody can experience a higher standard of living.

Ready to take the next step in your career? Join us as an Performance Marketing Senior Associate and discover what you can achieve at Seven Retail. Read on to learn more!

Your Day-to-Day

• Own the end-to-end strategy, planning, execution, and optimization of paid advertising campaigns across Meta Ads and TikTok Ads, with a strong focus on performance and business outcomes.
• Manage campaign structures, budgets, bidding strategies, placements, creatives, and audience segments to achieve performance targets.
• Monitor campaign performance closely and proactively identify opportunities to grow efficiently
• Lead ongoing testing and experimentation across ad creatives, messaging, audiences, offers, campaign objectives, placements, and bidding strategies
• Analyze campaign performance and translate data into clear, actionable recommendations and growth opportunities.
• Manage and optimize advertising budgets based on performance, business priorities, and expected returns.
• Stay up to date with changes to Meta and TikTok algorithms, ad products, platform updates, and industry best practices.

Who We're Looking For

• 3-5 years of experience in performance marketing, digital marketing, or paid social advertising, with strong hands-on experience in Meta Ads and TikTok Ads
• Strong analytical skills with the ability to interpret campaign data, identify performance drivers, and turn insights into actionable strategies.
• Strong understanding of performance marketing fundamentals, including funnel strategy, audience segmentation, retargeting, lookalike audiences, creative testing, budget optimization, bidding, and campaign scaling
• Experience managing campaigns targeting the Malaysia market would be a strong advantage.
• Experience with Google Analytics / GA4 and digital campaign tracking, including Meta Pixel, TikTok Pixel, conversion tracking, and event tracking
• Working knowledge of SEM and SEO, including an understanding of keyword strategy, search campaign performance, website traffic, and organic search fundamentals.
• Good understanding of website performance and conversion optimization, including landing page performance and customer journey analysis.