Performance Ads Specialist

Anker Indonesia; Indonesia; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

amIT Global Solutions Sdn Bhd is seeking a performance-driven Paid Advertising Specialist in Indonesia to plan, execute, and optimize campaigns across Shopee Ads, TikTok Ads, and Tokopedia Ads. You will collaborate with creative teams, analyze metrics, and scale successful strategies to drive profitable sales and leads.

The role requires 1–3+ years of hands-on campaign management, strong data skills in Excel/Sheets, and a solid grasp of ROAS, CAC/CPA, CTR, CPC, CPM, and CVR.

Qualifications

• 1-3+ years experience managing paid advertising campaigns.
• Hands-on experience with Shopee, TikTok and Tokopedia Ads Manager.
• Experience with at least one additional platform such as Shopee Ads or TikTok/Tokopedia Ads.
• Strong understanding of ROAS, CAC/CPA, CTR, CPC, CPM, CVR.
• Able to analyze campaign data and make optimization decisions.
• Comfortable managing advertising budgets.
• Understanding of conversion tracking, pixels/events, UTM parameters, and attribution.
• Strong Excel/Google Sheets skills.
• Analytical and commercially minded.
• Able to communicate campaign performance clearly.

Responsibilities

• Plan and execute paid advertising campaigns.
• Set up campaigns, audiences, budgets, creatives, pixels/events, and tracking.
• Monitor daily campaign performance.
• Optimize campaigns based on CPA, ROAS, conversion rate, CTR, CPC, and other metrics.
• Test different audiences, creatives, offers, landing pages, and campaign structures.
• Analyze customer acquisition costs and revenue generated from advertising.
• Work with creative/content teams to develop high-performing ad creatives.
• Identify underperforming campaigns and take corrective action.
• Prepare weekly/monthly performance reports.
• Manage and scale advertising budgets responsibly.
• Conduct competitor and market research.
• Continuously test new approaches to improve acquisition efficiency.

Skills

Paid advertising

Shopee Ads

TikTok Ads

Tokopedia Ads

Campaign optimization

Budget management

CPA/ROAS analysis

Analytics

UTM tracking

Excel/Sheets

Reporting

Tools

Shopee Ads Manager

TikTok Ads Manager

Tokopedia Ads Manager

Job description

Main responsibility:

Manage and optimize paid advertising campaigns across platforms such as Shopee Ads, Tokopedia Ads, TikTok Ads, etc., with the goal of generating profitable sales/leads.

Key responsibilities:

• Plan and execute paid advertising campaigns.
• Set up campaigns, audiences, budgets, creatives, pixels/events, and tracking.
• Monitor daily campaign performance.
• Optimize campaigns based on CPA, ROAS, conversion rate, CTR, CPC, and other metrics.
• Test different audiences, creatives, offers, landing pages, and campaign structures.
• Analyze customer acquisition costs and revenue generated from advertising.
• Work with creative/content teams to develop high-performing ad creatives.
• Identify underperforming campaigns and take corrective action.
• Prepare weekly/monthly performance reports.
• Manage and scale advertising budgets responsibly.
• Conduct competitor and market research.
• Continuously test new approaches to improve acquisition efficiency.

Requirements

Must have:

• 1-3+ years experience managing paid advertising campaigns.
• Hands-on experience with Shopee , Tiktok and Tokopedia Ads Manager.
• Experience with at least one additional platform such as Shopee Ads or TikTok Tokopedia Ads.
• Strong understanding of ROAS, CAC/CPA, CTR, CPC, CPM, CVR.
• Able to analyze campaign data and make optimization decisions.
• Comfortable managing advertising budgets.
• Understanding of conversion tracking, pixels/events, UTM parameters, and attribution.
• Strong Excel/Google Sheets skills.
• Analytical and commercially minded.
• Able to communicate campaign performance clearly.