Marketing Specialist

Glints; Jakarta Pusat; Remote; IDR 133,920,000 - 234,360,000; Full time

Job summary

Glints is hiring an Indonesian Performance Marketing Specialist for a fully remote role. You will plan, manage, and optimize paid campaigns on Google Ads and Meta Ads to drive customer acquisition and improve ROAS. The role requires hands-on budget management, GA4/GTM/Pixel tracking, and strong analytical skills.

You will craft compelling ad copy with Canva/CapCut, run A/B tests, and build dashboards to translate data into actionable insights for cross-functional teams.

Qualifications

• 3+ years of experience in Performance Marketing, Digital Advertising, Paid Media, or related roles.
• Hands-on experience with Google Ads and Meta Ads campaign management.
• Experience managing advertising budgets and optimizing ROAS, CPA, and CAC.
• Familiarity with GA4, Google Tag Manager, and Meta Pixel.
• Experience with ad copywriting, creative testing, and campaign performance analysis.
• Strong analytical skills and a data-driven mindset.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads to drive customer acquisition.
• Manage advertising budgets and optimize campaign performance to achieve ROAS, CPA, and CAC targets.
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign effectiveness.
• Set up and monitor conversion tracking using GA4, GTM, and Meta Pixel.
• Create ad copy and visual creatives using Canva and CapCut.
• Monitor campaign performance, conduct A/B testing, and identify opportunities to improve conversion rates.
• Build performance reports and dashboards to provide actionable insights.
• Explore new advertising channels and collaborate with cross-functional teams to improve campaign results.

Skills

Performance marketing

Budget management

Analytics

A/B testing

Keyword research

Creative testing

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Meta Pixel

Looker Studio

CapCut

Canva

Job description

Hiring for Indonesian Performance Marketing Specialist!

Working Location: Remote

Job Description:

1. Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads to drive customer acquisition.

2. Manage advertising budgets and optimize campaign performance to achieve ROAS, CPA, and CAC targets.

3. Conduct keyword research, competitor analysis, and audience targeting to improve campaign effectiveness.

4. Set up and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.

5. Create ad copy and visual creatives using tools such as Canva and CapCut.

6. Monitor campaign performance, conduct A/B testing, and identify opportunities to improve conversion rates.

7. Build performance reports and dashboards to provide actionable insights.

8. Explore new advertising channels and work with cross-functional teams to improve campaign results.

Must-Have Requirements:

1. Minimum 3 years of experience in Performance Marketing, Digital Advertising, Paid Media, or related roles.

2. Hands‑on experience with Google Ads and Meta Ads campaign management.

3. Experience managing advertising budgets and optimizing ROAS, CPA, and CAC.

4. Familiarity with GA4, Google Tag Manager, and Meta Pixel.

5. Experience with ad copywriting, creative testing, and campaign performance analysis.

6. Strong analytical skills and a data‑driven mindset.

Nice to Have

• Experience in Gaming, Mobile Advertising, or AdTech.
• Familiarity with TikTok Ads, LinkedIn Ads, or other paid advertising platforms.
• Experience with Looker Studio and conversion rate optimization (CRO).