Performance Marketing Specialist

NAVEGaid; Jakarta Pusat; On-site; IDR 167,400,000 - 334,800,000; Full time

Job summary

NAVEGaid is seeking a Performance Marketing Specialist to join our growing team in Jakarta. This freelance role can be full-time or part-time, with the possibility of becoming 100% remote after the first year.

You will manage Google Ads, Meta Ads, and TikTok Ads across multiple e-commerce brands, optimize campaigns, and drive traffic and revenue through data-driven strategies.

Qualifications

• Fluent in English; IELTS C1 level preferred.
• Hands-on with Google Ads, Meta Ads and TikTok Ads.
• Proven performance marketing and paid customer acquisition experience.
• Experience managing real advertising budgets and optimizing campaigns.
• Strong analytics, conversion tracking and attribution knowledge.

Responsibilities

• Plan, manage, and optimize Google Ads, Meta Ads, and TikTok Ads campaigns.
• Develop and execute paid advertising strategies to drive traffic, conversions, revenue.
• Manage budgets, audiences, bidding strategies, targeting, and campaign structures.
• Analyze campaign data, monitor KPIs, and identify opportunities to improve performance.
• Test and optimize ad creatives, audiences, offers, landing pages, and structures.
• Track ROAS, CPA, CAC, CTR, CPC, CPM, and conversion rate.
• Coordinate with design and development to align ads, creatives, landing pages, and goals.
• Stay updated on trends and best practices in Meta Ads, Google Ads, TikTok Ads, and performance marketing.

Skills

Google Ads

Meta Ads

TikTok Ads

Analytics

Attribution

Tools

Shopify

GA4

Google Tag Manager

Google Merchant Center

Job description

I’m an entrepreneur from Germany running a startup in Indonesia, and I’m looking for a Performance Marketing Specialist to join our growing team at NAVEGaid! This is an exciting opportunity to get in at the ground level of a business that builds and scales international e-commerce brands.

This role will be freelance (full-time or part-time) and Jakarta-based, with the possibility of becoming 100% remote after the first year. If you're looking for long-term growth, ownership, and the chance to shape how we work from day one, this is for you!

If you’re passionate about e-commerce, love optimizing paid campaigns, and want to take ownership of performance marketing from day one, this role is for you!

Responsibilities

Plan, manage, and optimize Google Ads, Meta (Facebook/Instagram) Ads, and TikTok Ads campaigns

Develop and execute paid advertising strategies to drive traffic, conversions, and revenue for multiple e-commerce brands

Manage campaign budgets, audiences, bidding strategies, targeting, and campaign structures

Analyze campaign data, monitor KPIs, and identify opportunities to improve performance

Continuously test and optimize ad creatives, audiences, offers, landing pages, and campaign structures

Track key performance metrics such as ROAS, CPA, CAC, CTR, CPC, CPM, and conversion rate

Work closely with the design and development team to align advertising, creative, landing pages, and conversion goals

Research new advertising opportunities, trends, and strategies that could improve campaign performance

Prepare performance reports and communicate actionable insights to the team

Stay updated with the latest trends, features, and best practices in Meta Ads, Google Ads, TikTok Ads, and performance marketing

What We're Looking For

Fluent in English (spoken and written) — IELTS C1 level or higher preferred

Hands-on experience with Google Ads, Meta Ads, and/or TikTok Ads

Proven understanding of performance marketing and paid customer acquisition

Experience managing real advertising budgets and optimizing campaigns based on performance data

Strong understanding of metrics such as ROAS, CPA, CAC, CTR, CPC, CPM, and conversion rate

Good knowledge of analytics, conversion tracking, and attribution

Analytical and detail-oriented mindset with the ability to interpret data and make improvements

Proactive, independent, and motivated to grow in a fast-paced startup environment

Bonus: You're confident creating and testing ad creatives and can work closely with designers to improve creative performance

Bonus: Experience with Shopify, Google Merchant Center, GA4, and Google Tag Manager

Why Join?

• Be one of the early team members – help shape the company’s entire performance marketing strategy
• Jakarta-based (WeWork Sinarmas MSIG Tower) – with the option to become 100% remote after the first year
• Career growth – start as a part-time freelancer and transition to a full-time role
• Competitive pay + performance bonuses and annual salary reviews
• Flexible working hours – manage your schedule as long as goals are met
• Collaborative team culture – work directly with creative and technical professionals