Paid Ads Manager (Performance Marketing)

Hyphen Connect Limited; Jakarta Pusat; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

Hyphen Connect Limited is seeking a results-oriented Paid Ads Manager to own end-to-end paid social campaigns across Meta, LinkedIn, TikTok, YouTube/Google, and X, driving ROAS and scalable spend for a portfolio of ventures. You will set up tracking, testing, and optimization strategies in a fast-moving venture studio.

You will work from our Jakarta base, collaborating with creatives and analytics teams to implement robust attribution, CRO, and measurement frameworks that maximize performance

Qualifications

• 3–5+ years managing paid social campaigns.
• Proficient in tracking, attribution, and analytics.
• Experience with multiple ad platforms and pixel/CAPI setup.
• Ability to test and scale creative concepts.

Responsibilities

• Plan, launch, optimize, and scale paid social campaigns across platforms.
• Collaborate with copywriters and designers for high-converting creatives.
• Manage budgets and ROAS targets across ventures.
• Implement tracking and reporting for accurate attribution.
• Support portfolio validation with rapid ad testing.

Skills

Analytical mindset

Data-driven

Campaign optimization

Budget management

Cross-functional collaboration

Tools

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Google Ads

X/Twitter Ads

Google Tag Manager

Conversions API

Job description

Paid Ads Manager (Performance Marketing)

Hiring for a venture studio that builds, launches, and scales early‑stage tech companies. We combine ideation, funding, and hands‑on execution to take ventures from 0 to 1 and beyond.

Role Overview

We are seeking a results‑oriented Paid Ads Manager with deep, full‑cycle expertise in paid social media advertising. You will own paid acquisition end‑to‑end across our portfolio ventures—from setting up tracking infrastructure and strategy to creative testing, campaign execution, and scaling ad spend profitably.

Key Responsibilities

• Full‑Cycle Campaign Management: Plan, launch, optimize, and scale paid social media campaigns from end‑to‑end (Meta Ads Manager, LinkedIn Ads, TikTok Ads, YouTube/Google Ads, X/Twitter Ads).
• Creative Strategy & A/B Testing: Partner with copywriters and designers to produce high‑converting ad creatives, hooks, and landing pages; execute continuous A/B creative and message testing.
• Budget & ROI Management: Efficiently manage ad budgets across multiple portfolio ventures, focusing on ROAS, CPA, CPL, and CAC goals.
• Analytics & Attribution: Implement tracking frameworks (Meta Pixel, Conversions API, Google Tag Manager, UTM parameters) to ensure accurate attribution and reporting.
• Portfolio Support: Conduct rapid ad testing to validate market demand for new venture concepts before full launch.

Qualifications & Requirements

• Experience: 3–5+ years of hands‑on experience managing medium‑to‑large paid media budgets, specifically focused on paid social advertising.
• Domain Expertise: Deep knowledge of Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and attribution platforms.
• Data‑Driven: Advanced proficiency in web analytics, conversion rate optimization (CRO), and funnel metrics.
• Technical Setup: Practical experience with pixel setup, event tracking, GTM, and CAPI implementation.
• Mindset: Analytical, metric‑obsessed, proactive, and thrives in a fast‑paced multi‑venture startup environment.