FREELANCE DIGITAL ADS SPECIALIST

PT. Wonderlab; Jakarta Selatan; On-site; IDR 156,240,000 - 312,480,000; Full time

Job summary

PT. Wonderlab in Jakarta Selatan is seeking a digital advertising specialist to own campaign execution across Meta, TikTok, and Google Ads. You will optimize budgets, craft audience strategies, and drive measurable results with a strong focus on CPL, CPA, CTR, and ROAS.

You will collaborate with in-house creative teams to develop effective ad content and provide weekly updates plus monthly performance reports based on clear targets.

Qualifications

• 2+ years of experience in paid digital advertising.
• Experience managing campaigns with real budgets.
• Strong portfolio or case studies with measurable results.
• Comfortable with CPL, CPA, CTR, Conversion Rate & ROAS metrics.
• Responsive and able to weekly check-in.
• Fluent in Bahasa Indonesia.

Responsibilities

• Set up, manage & optimize campaigns on Meta (Facebook & Instagram)
• Manage TikTok Ads & Google Ads when needed
• Build and optimize audiences, including retargeting & lookalikes
• Provide creative briefs and recommendations for ad content
• Run A/B testing to improve campaign performance
• Set up & monitor tracking: Meta Pixel, Conversions API & TikTok Pixel
• Monitor campaigns regularly and optimize budgets toward agreed targets
• Provide a short weekly performance update
• Prepare a monthly campaign performance report

Skills

Paid advertising

Facebook/Instagram ads

TikTok ads

Google Ads

A/B testing

Analytics and reporting

Budget optimization

Tools

Meta Pixel

Conversions API

TikTok Pixel

Job description

You'll take ownership of campaign execution, optimization, and performance - while working closely with the in-house team on creative, content, and business goals.

Key responsibilities

Set up, manage & optimize campaigns on Meta (Facebook & Instagram)

Manage TikTok Ads & Google Ads when needed

Build and optimize audiences, including retargeting & lookalikes

Provide creative briefs and recommendations for ad content

Run A/B testing to improve campaign performance

Set up & monitor tracking: Meta Pixel, Conversions API & TikTok Pixel

Monitor campaigns regularly and optimize budgets toward agreed targets

Provide a short weekly performance update

Prepare a monthly campaign performance report

About you

Minimum 2 years of experience managing paid digital advertising

Proven experience handling campaigns with real budgets

Strong portfolio or case studies showing measurable results

Comfortable working with metrics such as CPL, CPA, CTR, Conversion Rate & ROAS

Responsive and available for a weekly check-in

Fluent in Bahasa Indonesia

Proactive, analytical, and result-oriented