Marketplace Specialist

PT. Aman Langgeng Sentosa; Jakarta Barat; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

Smooch The Label is seeking a Marketplace Manager to lead and optimize its presence on Shopee and TikTok Shop in Jakarta Barat. The role focuses on growth through strategic campaigns, compelling listings, and collaboration with cross-functional teams to boost GMV.

Ideal candidates have 3+ years of marketplace experience, strong analytics skills, and a track record of driving sales in fashion or lifestyle brands. Knowledge of live commerce and affiliate programs is a plus.

Qualifications

• Minimum Bachelor's Degree (S1) in Marketing, Business, or a related field.
• Minimum 3 years of experience in marketplace management.
• Hands-on experience with Shopee and TikTok Shop.
• Understanding of marketplace ads, Live Commerce, and affiliate marketing.
• Strong analytical skills and proficiency in Excel or Google Sheets.
• Target-oriented, proactive, and commercially minded.
• Able to analyze data and develop strategies to increase sales.

Responsibilities

• Manage and optimize marketplace stores, including Shopee and TikTok Shop.
• Develop strategies to achieve monthly sales and GMV targets.
• Manage marketplace campaigns, promotions, vouchers, and flash sales.
• Optimize product listings, pricing, and product visibility.
• Manage and optimize marketplace ads to improve ROAS and sales performance.
• Develop Live Commerce strategies to increase sales and conversion.
• Manage affiliate programs and creator collaborations to drive sales.
• Analyze marketplace performance and prepare regular sales reports.
• Monitor competitors, market trends, and product performance.
• Coordinate with marketing, creative, warehouse, and customer service teams.

Skills

Analytical skills

Excel/Sheets

Target-oriented

Education

Bachelor's degree in Marketing/Business

Tools

Shopee

TikTok Shop

Job description

Manage and optimize marketplace stores, including Shopee and TikTok Shop.

Develop strategies to achieve monthly sales and GMV targets.

Manage marketplace campaigns, promotions, vouchers, and flash sales.

Optimize product listings, pricing, and product visibility.

Manage and optimize marketplace ads to improve ROAS and sales performance.

Develop Live Commerce strategies to increase sales and conversion.

Manage affiliate programs and creator collaborations to drive sales.

Analyze marketplace performance and prepare regular sales reports.

Monitor competitors, market trends, and product performance.

Coordinate with marketing, creative, warehouse, and customer service teams.

Requirements

Minimum Bachelor's Degree (S1) in Marketing, Business, or a related field.

Minimum 3 years of experience in marketplace management.

Hands-on experience with Shopee and TikTok Shop.

Understanding of marketplace ads, Live Commerce, and affiliate marketing.

Strong analytical skills and proficiency in Excel or Google Sheets.

Target-oriented, proactive, and commercially minded.

Able to analyze data and develop strategies to increase sales.

Experience in fashion or lifestyle brands is a plus.

Key Performance Indicators (KPIs)

Monthly GMV and sales target achievement.

Marketplace sales growth and conversion rate.

Marketplace ads performance and ROAS.

Affiliate-generated sales.

Campaign effectiveness and promotional efficiency.

Arts & Cultural Services 11-50 employees

Clothing is the most important thing and a need that will always be attached. The function of clothing in addition to providing comfort also provides beauty and pride for the wearer.

Clothing itself creates a fashion that is called a fashion style or style of dress. The fashion that is created makes Smooch The Label try to create fashion according to fashion trends at all times.

Smooch The Label was founded in 2012. We have an ambition to become the best brand in Southeast Asia.

We will provide you with a selection of the best styles created by our Professional Fashion Designer & Pattern Makern.