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PT SAHADA LAKU UTAMA is seeking a results-driven Marketplace Operations Lead to drive strategy and optimize performance across Shopee, Tokopedia, TikTok Shop, and Lazada. The role requires strong leadership and hands-on experience in ads, analytics, and cross-functional collaboration.
You will design and execute scalable sales plans, monitor daily store metrics, manage paid ads budgets, and coordinate with warehouses to ensure stock and on-time delivery, while building strategic partnerships
This role involves designing and executing sales strategies for marketplace stores, monitoring daily store performance, managing paid advertising budgets, coordinating with warehouse teams, and building relationships with platform Key Account Managers to secure exclusive campaign programs.
Key responsibilities
Design and execute monthly/annual sales strategy plans for all marketplace stores
Monitor and analyse daily store performance including traffic, conversion rate, average order value, and return rate
Manage advertising budget (paid ads) and ensure ROAS targets are achieved
Collaborate with warehouse team to ensure product stock availability and smooth delivery processes
Build strong relationships with Key Account Managers from each marketplace platform to obtain exclusive campaign programs
Prepare monthly marketplace performance reports and provide improvement recommendations to management
Master Seller Center operations (Shopee, Tokopedia, TikTok Shop, Lazada) including inventory management, promo settings, and store issue resolution
Operate and optimise Marketplace Ads with focus on ACOS/ROAS metrics
Analyse sales data and market trends using MS Excel, Google Sheets, or other analytics tools
Lead, direct, and evaluate marketplace specialist or admin team performance
About you
Bachelor's degree from any major (preferably Management, Marketing, Digital Business, Communication, or Industrial Engineering/Informatics)
Minimum 3–5 years of experience in marketplace operations (Shopee, Tokopedia, TikTok Shop, Lazada, etc.)
Minimum 2 years in a Lead, Coordinator, or Supervisor position
Proven track record of increasing sales (GMV) and promotion ROI on marketplaces
Proficiency in Seller Center platforms including inventory management, promo setup (flash sale, voucher, bundle), and store troubleshooting
Skilled in operating and optimising Marketplace Ads (Shopee Ads, Tokopedia TopAds, TikTok Shop Ads) with ACOS/ROAS focus
Competent in data analysis using MS Excel/Google Sheets (VLOOKUP, Pivot Table, Advanced Formulas) or other analytics tools
Understanding of marketplace SEO optimisation, platform recommendation algorithms, and Live Streaming/Affiliate Marketing features
Strong leadership and teamwork capabilities
Responsive and quick problem-solving skills for operational issues