Marketplace Specialist

PT Sen Karya Cemerlang; Jakarta Pusat; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

PT Sen Karya Cemerlang is seeking a Marketplace Specialist to lead our Shopee and TikTok Shop operations. You will own end-to-end store management from listing optimization and campaigns to performance analytics and top-tier customer service.

You should have 1–2 years of marketplace experience, strong analytical skills, and leadership ability to coach chat admins and coordinate with warehouse and management. Join a fast-paced e-commerce team and drive growth.

Qualifications

• 1–2 years of proven marketplace experience with Shopee or TikTok Shop.
• Strong analytics with GMV, CVR and AOV metrics, using spreadsheets.
• Experience optimizing product listings and campaigns.

Responsibilities

• Manage end-to-end operations for Shopee and TikTok Shop.
• Plan, submit, and execute campaigns; monitor results and post-campaign impact.
• Oversee orders with Warehouse to ensure timely fulfillment.
• Maintain store health metrics and manage penalties, returns, and cancellations.
• Create reports with actionable insights for continuous improvement.

Skills

Marketplace analytics

Campaign optimization

Data analysis

Cross-functional collaboration

Communication

Tools

Shopee Seller Center

TikTok Shop

Excel/Google Sheets

Job description

Are you a data-driven e-commerce strategist with a passion for growth? We are looking for a dynamic Marketplace Specialist to lead our store operations and strategy on Shopee and TikTok Shop.

In this role, you will take full ownership of our end-to-end store management—from listing optimization and campaign execution to performance analytics and leading top-tier customer service standards. If you have a proven track record of boosting GMV and thrive in a fast-paced environment, this is the perfect opportunity for you!

Key Responsibilities:

Campaign & Operations Management

• Manage end-to-end daily operations for Shopee & TikTok Shop.
• Plan, submit, and execute marketplace campaigns, including registration, product curation, campaign pricing, vouchers, Flash Sales, and bundling, as well as evaluating post-campaign results.
• Monitor orders and coordinate closely with the Warehouse and Marketplace Admins to ensure a smooth order fulfillment process.
• Monitor store health and seller performance rigorously, including managing penalty points, cancellations, late shipments, returns/refunds, and other operational metrics.

Optimization & Data Analytics

• Manage and continuously optimize product listings (Marketplace SEO), including titles, descriptions, categories, attributes, visuals (photos & videos), SKUs, pricing, and variations.
• Track and improve marketplace performance based on key metrics: GMV, traffic, transactions, Conversion Rate (CVR), and Average Order Value (AOV).
• Monitor market pricing, promotion effectiveness, stock availability, and individual product performance.
• Conduct daily, weekly, and monthly performance analysis to create comprehensive reports, providing actionable insights and strategic action plans for continuous improvement.

Team Supervision & Customer Experience

• Create, oversee, and ensure the Customer Service/Chat Standard Operating Procedures (SOP) are well-implemented.
• Monitor the daily performance of Chat Admins, ensuring response rate and response time metrics meet or exceed store standards.
• Conduct regular quality control checks on chat histories and provide constructive feedback and evaluations to the Chat Admins.
• Handle and escalation customer complaints or issues that require further managerial decisions.

Qualifications:

• Minimum of 1-2 years of proven experience as a Marketplace Specialist, E-Commerce Specialist, or a similar role.
• In-depth knowledge of the ecosystems, algorithms, marketing tools, and Seller Centers of Shopee and TikTok Shop.
• Strong analytical skills with proficiency in processing business metrics (GMV, CVR, AOV) using Microsoft Excel or Google Sheets.
• Proven track record of successfully executing mega campaigns (e.g., 11.11, Payday Sales) and other marketplace promotional programs.
• Solid leadership skills to manage, train, and evaluate team performance (specifically Chat Admins).
• Highly detail-oriented, meticulous in monitoring stock and pricing, and capable of solving operational issues swiftly.
• Excellent communication skills for cross-functional coordination (Warehouse, CS, and Management).