Marketing Manager

Expat. Roasters; Provinsi Bali; On-site; IDR 223,200,000 - 334,800,000; Full time

Job summary

Expat. Roasters in Bali, Indonesia, is seeking a Marketing Manager to lead brand and demand generation across retail, café, and wholesale channels.

This on-site role requires developing and executing campaigns, managing social media, overseeing content, and ensuring consistent brand messaging. You will analyze performance data, manage budgets, collaborate with cross-functional teams, and build partnerships with local communities, influencers, and suppliers to elevate the Expat.

Qualifications

• Proven experience in marketing management, including campaign planning, brand positioning, and strategy development.
• Strong digital marketing skills, including social media management, content oversight, and basic analytics interpretation.
• Proficient in market research and data-driven decision making to optimize marketing activities.
• Excellent written and verbal communication for clear brand messaging.
• Collaborative with cross-functional teams and external partners; community initiatives.
• Experience in food & beverage, hospitality, or specialty coffee is beneficial.
• Strong organizational and project management to handle multiple campaigns and deadlines.
• Bachelor’s degree in Marketing or related field, or equivalent practical experience.

Responsibilities

• Develop and execute integrated marketing campaigns across channels.
• Oversee social media, content creation, and brand messaging.
• Analyze performance data and adjust budgets and tactics.
• Collaborate with sales, product, and partnerships teams.
• Build relationships with influencers, partners, and local communities to elevate the brand.
• Support events, promotions, and product launches.

Skills

Marketing strategy

Digital marketing

Campaign planning

Brand positioning

Content creation oversight

Communication skills

Cross-functional collaboration

Coffee industry knowledge

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Job description

Expat. Roasters is a specialty coffee producer focused on crafting exceptional yet approachable coffee, from sourcing to cup. The company collaborates closely and respectfully with Indonesian farmers and producers to secure high-quality local beans, ensuring sustainable partnerships and traceable products. These coffees are complemented by a rotating selection of beans sourced from regions around the world, creating a diverse and dynamic offering. Expat. Roasters places strong emphasis on quality, authenticity, and connection to origin, making it an engaging environment for professionals passionate about coffee and ethical sourcing.

Role Description

The Marketing Manager is a full-time, on-site role based in Bali, Indonesia. This position is responsible for developing and executing marketing strategies that strengthen brand awareness, drive customer engagement, and support sales across retail, café, and wholesale channels. Day-to-day tasks include planning and managing campaigns, overseeing social media and digital presence, coordinating content creation, and ensuring consistent brand messaging across all platforms. The Marketing Manager will analyze marketing performance data, manage budgets, collaborate with cross-functional teams, and build relationships with partners, influencers, and local communities to elevate the Expat. Roasters brand. The role also involves supporting product launches, in-store promotions, and events that highlight the company’s commitment to specialty coffee and ethical sourcing.

Qualifications

• Demonstrated experience in marketing management, including campaign planning, brand positioning, and strategy development.
• Strong digital marketing skills, such as social media management, content creation oversight, and basic analytics interpretation.
• Proficiency in market research and data-driven decision-making to optimize marketing activities and identify growth opportunities.
• Excellent written and verbal communication skills, with the ability to craft clear, engaging, and brand-aligned messaging.
• Proven ability to collaborate with cross-functional teams, coordinate with external partners, and build community-focused initiatives.
• Experience in food and beverage, hospitality, or specialty coffee is highly beneficial, along with genuine interest in coffee culture.
• Strong organizational and project management skills, including the ability to manage multiple campaigns and deadlines simultaneously.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.