Marketing Manager

Eighty One Coffee; Jakarta Selatan; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

Eighty One Coffee, a rapidly growing specialty coffee brand, is seeking a Marketing Manager in Jakarta to shape its marketing strategy and strengthen brand positioning within the Indonesian coffee market. Based in Cilandak and Tangerang, you will lead campaigns across digital, social, events, and advertising to drive engagement and revenue.

You will manage a marketing team, analyse market trends, collaborate with product and operations, and optimise the budget for ROI.

Qualifications

• 4+ years of experience in a senior marketing role in the F&B industry.
• Strong understanding of digital marketing, social media, and content creation.
• Excellent analytical and problem-solving skills with data-driven decision making.
• Proven leadership and team management abilities.

Responsibilities

• Develop and implement a comprehensive marketing strategy to build brand awareness, engage with target customers, and drive sales growth.
• Create and oversee all marketing campaigns across digital, social media, events, and advertising; ensure consistency and effectiveness.
• Manage and lead the marketing team with mentorship and guidance for successful delivery of initiatives.
• Analyse market trends, consumer insights, and competitor activities to inform strategic decisions and improve performance.
• Collaborate with product and operations to align marketing with business objectives and ROI.

Skills

Digital marketing

Social media

Content creation

Analytics

Leadership

Communication

Job description

About the role

Eighty One Coffee, a rapidly growing specialty coffee brand, is seeking an experienced and dynamic Marketing Manager to lead their marketing strategy and drive brand awareness. As the Marketing Manager, you will play a pivotal role in shaping the brand's identity and positioning within the competitive Indonesian coffee market. This full-time role is based in Cilandak and Tangerang.

What you’ll be doing

Develop and implement a comprehensive marketing strategy to build brand awareness, engage with target customers, and drive sales growth

Create and oversee all marketing campaigns, including digital, social media, events, and advertising, ensuring consistency and effectiveness

Manage and lead the marketing team, providing leadership, mentorship, and guidance to ensure the successful delivery of marketing initiatives

Analyse market trends, consumer insights, and competitor activities to inform strategic decision-making and improve marketing performance

Collaborate with the product and operations teams to ensure seamless integration of marketing initiatives with the overall business objectives

Manage the marketing budget and optimise resource allocation to achieve the best return on investment

Develop and implement innovative marketing strategies to drive customer acquisition, retention, and loyalty

What we’re looking for:

Minimum 4 years of experience in a senior marketing role in the F&B industry.

Proven track record of developing and executing successful marketing campaigns that have driven brand awareness and sales growth

Strong understanding of digital marketing, social media, and content creation, with the ability to leverage these channels to engage with target audiences

Excellent analytical and problem-solving skills, with the ability to use data to inform strategic decisions

Effective leadership and team management skills, with the ability to inspire and motivate a high-performing marketing team

Excellent communication and presentation skills, with the ability to effectively convey marketing strategies to internal and external stakeholders

Passion for the coffee industry and a deep understanding of the Indonesian coffee market

What we offer

At Eighty One Coffee, we are committed to providing a rewarding and fulfilling work environment for our employees. As the Marketing Manager, you will have the opportunity to shape the future of our rapidly growing brand and make a significant impact on our success. We offer competitive compensation, opportunities for professional development, and a collaborative and supportive team culture.