Digital Marketing & E‑commerce Growth Lead

PT Expat Roasters Indonesia; Provinsi Bali; On-site; IDR 420,000,000 - 900,000,000; Full time

Job summary

PT Expat Roasters Indonesia is seeking a senior leader to own the digital marketing roadmap across SEO/SEM, paid media, social, email, and content. You will align strategies with revenue goals and manage a sizable annual budget to maximize ROAS.

You will lead ecommerce growth, mentor a team, oversee product merchandising and marketplace campaigns, and drive site UX improvements with cross-functional partners.

Qualifications

• Minimum 5–7 years of progressive, hands-on experience in digital marketing and ecommerce, with at least 2 years in a management role.
• Proven track record of growing a significant ecommerce revenue stream.
• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s strong advantage.
• Expert-level proficiency in leveraging data and analytics to define strategy and forecast outcomes.
• Demonstrated experience leading, mentoring, and managing a team (direct reports and external agencies).
• Strong strategic planning, organizational, and project management skills; capable of managing multiple initiatives.

Responsibilities

• Define and own the comprehensive digital marketing roadmap across SEO/SEM, paid media, social, email, and content.
• Lead the digital strategy for brands within the group and new brands.
• Manage annual digital marketing budget to optimize ROAS across channels.
• Lead and mentor direct reports, cross-functional teams, and external agencies.
• Grow ecommerce revenue, improve conversions, and increase CLV.
• Oversee product merchandising, pricing integrity, and order fulfillment coordination.
• Define SOPs, processes, and best practices for product listings and brand-store visuals.
• Deliver cross-channel strategy for marketplace campaigns and health metrics.
• Drive site UX roadmap to improve SEO and conversion rates, coordinating with vendors.

Skills

Leadership

Strategic planning

Data-driven decision making

Communication skills

Project management

Education

Bachelor's degree in Marketing or Business Administration

Master’s degree or equivalent strategic experience

Tools

Google Analytics 4

BI tools

Dashboarding software

E-commerce platforms

Seller Central

Job description

PT Expat Roasters Indonesia is seeking a senior leader to own the digital marketing roadmap across SEO/SEM, paid media, social, email, and content. You will align strategies with revenue goals and manage a sizable annual budget to maximize ROAS.

You will lead ecommerce growth, mentor a team, oversee product merchandising and marketplace campaigns, and drive site UX improvements with cross-functional partners.