Marketing Specialist (Coffee Industry Preferred)

PT. Tuang Bumi Indonesia; Jakarta Selatan; In loco; IDR 167.400.000 - 312.480.000; Tempo pieno

Descrizione del lavoro

PT. Tuang Bumi Indonesia is seeking a Marketing Specialist to elevate our brand in the coffee industry. You will develop and execute cross-channel marketing programs, from concept to delivery, shaping campaigns that resonate with coffee lovers and F&B audiences.

You will oversee brand positioning, create compelling content, manage social media, and collaborate with design teams to produce brochures, posters, and digital visuals. Mandarin is a plus in our diverse market.

Competenze

• Minimum 3 years of experience in Marketing.
• Strong background in the Coffee or F&B industry.
• Deep passion for coffee culture and trends.
• Proven track record in marketing strategy planning, execution, and data analysis.
• Proficient with design tools such as Photoshop, Illustrator or InDesign.
• Strong understanding of visual design and social media trends.
• Excellent communication and interpersonal skills.
• Proficiency in Mandarin is a plus.

Mansioni

• Develop brand value through integrated marketing programs (from team development to execution).
• Create and execute marketing strategies through offline/online campaigns and promotions.
• Represent the company across both digital and physical platforms.
• Oversee brand positioning and visual creative direction.
• Manage social media presence, including video and creative content campaigns.
• Design and produce various marketing materials (brochures, posters, ads, social media graphics, and website visuals).

Conoscenze

Marketing strategy

Campaign planning

Social media

Content creation

Graphic design tools

Communication

Mandarin (nice to have)

Strumenti

Adobe Photoshop

Illustrator

InDesign

Descrizione del lavoro

Marketing Specialist (Coffee Industry Preferred)

Develop brand value through integrated marketing programs (from team development to execution).

Create and execute marketing strategies through offline/online campaigns and promotions.

Represent the company across both digital and physical platforms.

Oversee brand positioning and visual creative direction.

Manage social media presence, including video and creative content campaigns.

Design and produce various marketing materials (brochures, posters, ads, social media graphics, and website visuals).

Job Requirements:

Minimum 3 years of experience in Marketing, with a strong background in the Coffee or F&B industry.

Deep passion for and knowledge of coffee culture and trends.

Proven track record in marketing strategy planning, execution, and data analysis.

Proficient with design tools (Adobe Photoshop, Illustrator, InDesign, or similar software).

Strong understanding of visual design, content creation, and social media trends.

Excellent communication and interpersonal skills.

Proficiency in Mandarin is a plus.