Marketing Manager

PT. ADVANCED TECH INDONESIA; Jakarta Pusat; On-site; IDR 400,000,000 - 800,000,000; Full time

Job summary

PT. ADVANCED TECH INDONESIA seeks a Marketing Leader to shape and drive our growth. The role focuses on expanding brand presence and market penetration in B2B and B2G segments, while developing new business opportunities across corporate, government, and educational sectors.

You will establish KPIs, build a robust prospect database, and guide campaigns for All-in-One PCs, custom computers, laptops, and interactive smart boards. Strong analytics and relationship-building are essential.

Qualifications

• Minimum Bachelor's Degree (S1) in Marketing, Business Management, or Business Administration or related field.
• Proven experience in marketing, business development, or related managerial role.
• Experience in B2B marketing and/or B2G market development is highly preferred.
• Strong analytical, strategic thinking, and problem-solving abilities with independent recommendations.
• Ability to identify new market opportunities, generate leads, and build a sustainable customer network.
• Excellent communication, negotiation, presentation, and relationship-building skills.

Responsibilities

• Develop and execute marketing strategies to increase brand awareness and growth in B2B and B2G segments.
• Identify, develop, and acquire new business opportunities across corporate, government, education, and other sectors.
• Establish measurable KPIs for new customers, qualified leads, pipeline growth, and revenue contribution.
• Build and expand an independent database of potential customers and stakeholders.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Provide strategic marketing recommendations supported by data analysis and market insights.
• Develop campaigns and acquisition strategies tailored to products including PCs, laptops, and smart boards.
• Identify government procurement opportunities and coordinate with sales teams.
• Build relationships with customers, partners, distributors, and stakeholders.
• Monitor performance and report findings with recommendations for improvement.
• Collaborate with sales and management to align marketing with revenue goals.

Skills

Marketing strategy

B2B marketing

Business development

Analytical thinking

Negotiation

Education

Bachelor's Degree in Marketing

Tools

CRM software

Job description

Develop and execute marketing strategies to increase brand awareness, market penetration, and business growth, particularly in the B2B (Business-to-Business) and B2G (Business-to-Government) segments.

Identify, develop, and acquire new business opportunities and potential customers across corporate, government, educational institutions, and other relevant sectors.

Establish and achieve measurable marketing KPIs, including new customer acquisition, qualified leads, business opportunities generated, pipeline growth, and marketing contribution to revenue targets.

Proactively build, manage, and expand an independent database of potential customers, key decision-makers, business contacts, and relevant stakeholders to support sustainable business development.

Conduct market research and competitor analysis to identify market trends, customer needs, potential projects, and new business opportunities.

Provide strategic marketing recommendations and actionable business development initiatives to management, supported by market insights, data analysis, and independent assessments.

Develop and implement effective marketing approaches, campaigns, and customer acquisition strategies tailored to the company's products and target markets, including All-in-One PCs, custom computers, laptops, and interactive smart boards.

Identify potential government and institutional procurement opportunities, including relevant tenders, projects, and procurement programs, in coordination with the sales and business development teams.

Build and maintain strong relationships with prospective customers, business partners, distributors, and other relevant stakeholders.

Monitor marketing performance, evaluate the effectiveness of implemented strategies, and prepare regular reports with recommendations for continuous improvement.

Collaborate with the sales and management teams to align marketing initiatives with business objectives and revenue growth.

Requirements

Minimum Bachelor's Degree (S1) in Marketing, Business Management, Business Administration, or a related field.

Proven experience in marketing, business development, or a related managerial role, preferably in the IT, computer hardware, technology, or B2B industry.

Experience in B2B marketing and/or B2G market development is highly preferred.

Strong analytical, strategic thinking, and problem-solving skills, with the ability to develop independent recommendations and practical business solutions.

Demonstrated ability to identify new market opportunities, generate leads, acquire new customers, and build a sustainable customer database and professional network.

Strong understanding of customer acquisition strategies, market research, competitor analysis, and business development processes.

Excellent communication, negotiation, presentation, and relationship-building skills.

Proactive, independent, results-oriented, and comfortable taking initiative in developing marketing strategies and exploring new business opportunities.

Able to translate market insights and business objectives into measurable marketing plans and achievable KPIs.

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