Head of Marketing & Partnership

Pengiklan Anonim; Jakarta Selatan; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

Pengiklan Anonim is seeking a seasoned Marketing Leader to develop and implement comprehensive strategies aligned with business goals. You will lead integrated campaigns across digital and offline channels, manage brand identity, and collaborate with Sales and Operations to drive growth.

Ideal candidates have 3–5 years in marketing with leadership experience, strong analytics, and a proven track record in brand and content strategy, performance marketing, and ROI analysis.

Qualifications

• Minimum Bachelor's degree in Marketing, Communications, Business Management, or related field.
• 3–5 years of marketing experience, with leadership exposure.
• Proven ability to develop and execute integrated marketing strategies and campaigns.
• Strong knowledge of brand management, digital marketing, social media, content strategy, and performance marketing.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives and revenue targets.
• Lead development and execution of integrated marketing campaigns across digital and offline channels.
• Oversee brand management to ensure consistent identity and messaging across branches.
• Plan and oversee marketing campaigns, events, partnerships, and brand activations.

Skills

Marketing strategy

Leadership

Brand management

Digital marketing

Budget management

Team leadership

Analytics

Communication

Negotiation

Education

Bachelor's degree in Marketing

Tools

Microsoft Office

Marketing analytics tools

Job description

Develop and implement comprehensive marketing strategies aligned with the company's business objectives, brand positioning, and revenue targets.

Lead the development and execution of integrated marketing campaigns across digital and offline channels.

Oversee brand management to ensure consistent brand identity, messaging, and positioning across all branches and business units.

Develop marketing plans to increase brand awareness, customer acquisition, membership growth, and customer retention.

Lead market research, competitor analysis, and consumer insights to identify business opportunities and market trends.

Plan and oversee marketing campaigns, promotional activities, events, partnerships, and brand activations.

Manage digital marketing activities, including social media, content marketing, paid advertising, and other digital acquisition channels.

Monitor marketing performance through key performance indicators (KPIs), campaign analytics, lead generation, conversion rates, and return on marketing investment.

Develop and manage the annual marketing budget, ensuring effective allocation of resources and cost efficiency.

Lead, supervise, and develop the marketing team, including setting objectives, monitoring performance, and ensuring effective collaboration.

Collaborate with Sales, Operations, and other departments to align marketing initiatives with business goals and sales targets.

Build and maintain strategic partnerships with brands, communities, agencies, media, and other relevant stakeholders.

Evaluate campaign effectiveness and provide strategic recommendations to improve marketing performance and business growth.

Prepare regular marketing performance reports and present strategic insights and recommendations to management.

Requirements

Minimum Bachelor's degree (S1) in Marketing, Communications, Business Management, or a related field.

Minimum 3–5 years of experience in marketing, preferably with experience in a managerial or leadership position.

Proven experience in developing and executing integrated marketing strategies and campaigns.

Strong knowledge of brand management, digital marketing, social media, content strategy, performance marketing, and offline marketing activities.

Proven track record in driving brand awareness, customer acquisition, lead generation, and revenue growth.

Experience in marketing budget management, campaign evaluation, KPI monitoring, and ROI analysis.

Strong understanding of market research, consumer behavior, competitor analysis, and marketing analytics.

Experience in team leadership, performance management, and cross-functional collaboration.

Excellent strategic thinking, analytical, communication, presentation, and negotiation skills.

Creative, commercially minded, proactive, and results-oriented.

Experience in the hospitality, lifestyle, sports, fitness, wellness, or membership-based industry is an advantage.

Proficient in Microsoft Office and familiar with digital marketing and analytics tools.