Head of Marketing

PT-Link-Net-Tb; Tangerang; On-site; IDR 600,000,000 - 900,000,000; Full time

Benefits offered by this job

Medical Check Up

Insurance

Job summary

PT-Link-Net-Tb in Tangerang, Indonesia, is seeking a Senior Marketing Manager to lead integrated marketing strategies across multiple business lines. You will shape go-to-market plans, brand direction, and demand generation to drive growth and customer engagement.

The role requires a Bachelor's degree in Marketing or Business Administration, 10+ years in marketing with B2B exposure, and 8+ years in a leadership capacity.

Qualifications

• Bachelor's degree in Marketing or Business Administration required.
• 10+ years in marketing, with strong B2B exposure.
• 8+ years in a managerial/leadership role managing multi-segment initiatives.
• Strong knowledge of integrated marketing, branding, digital marketing, and analytics.
• Excellent communication, presentation, and stakeholder management skills.

Responsibilities

• Develop and execute integrated marketing strategies and annual plans aligned with objectives.
• Collaborate with leaders to develop go-to-market strategies for products and solutions.
• Manage the marketing budget across business lines with measurable ROI.
• Conduct market research, segmentation, and competitive analysis.
• Lead demand generation and lead nurturing programs to support the sales funnel.
• Oversee brand management across all touchpoints and campaigns.
• Plan events, exhibitions, webinars, product launches, and engagements to boost visibility.
• Provide sales enablement materials and strategic marketing insights.
• Develop partnerships and channel initiatives to expand reach.
• Establish marketing KPIs and report ROI to senior management.
• Lead and develop the marketing team with clear objectives.

Skills

Integrated marketing

Brand management

Digital marketing

Marketing analytics

Market insights

Partnerships

Channel marketing

Demand generation

Stakeholder management

Leadership

Education

Bachelor's degree in Marketing or Business Administration

Job description

Responsibilities

• Develop and execute integrated marketing strategies and annual plans aligned with corporate objectives and business targets across all business lines.
• Collaborate with business unit and sales leadership to develop go-to-market strategies for new and existing products and solutions.
• Manage and control the consolidated marketing budget across business lines to ensure effective resource allocation and measurable returns.
• Conduct market research, customer segmentation, and competitive analysis to identify market opportunities and inform marketing strategies.
• Develop demand generation and lead nurturing programs to generate qualified leads and support the sales funnel.
• Lead brand management, including brand architecture, visual identity, brand guidelines, value propositions, and key messaging across business lines and customer touchpoints.
• Oversee integrated marketing campaigns and content across digital, social media, website, SEO/SEM, email, advertising, and other relevant channels.
• Plan and execute events, exhibitions, webinars, product launches, and industry engagements to strengthen brand visibility, generate leads, and build customer relationships.
• Provide sales enablement materials and strategic marketing insights to support sales effectiveness and business growth.
• Develop and manage strategic partnerships and channel initiatives to expand market reach and monitor partner performance.
• Establish marketing KPIs, monitor campaign performance and ROI, and provide regular reports and strategic recommendations to senior management.
• Lead, coach, and develop the marketing team with clear objectives and development plans to support business objectives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 10 years of relevant experience in marketing, preferably with strong B2B marketing exposure.
• Minimum 8 years of experience in a managerial or leadership role, preferably managing multi-segment marketing initiatives.
• Strong knowledge of integrated marketing, brand management, digital marketing, and marketing analytics.
• Strong understanding of market and customer insights, strategic partnerships, and channel marketing.
• Experience in developing and executing marketing strategies, campaigns, and demand generation programs.
• Strong business acumen with the ability to translate market insights into actionable marketing strategies.
• Excellent communication, presentation, influencing, and stakeholder management skills.
• Strong strategic thinking, leadership, problem-solving, innovation, and adaptability.
• Demonstrated ability to lead, coach, and develop a high-performing marketing team.

Benefits

• Medical Check Up
• Insurance